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Everything I Hate About Mobile User Acquisition

Everything I Hate About Mobile User Acquisition. I work for Kongregate. THAT’S ME!. What is Kongregate?. Open platform for browser-based games Flash, Unity, HTML5, Java, etc. Mobile publisher of F2P games for core gamers 15M monthly unique visitors worldwide

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Everything I Hate About Mobile User Acquisition

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  1. Everything I Hate About Mobile User Acquisition Confidential Kongregate Document

  2. I work for Kongregate THAT’S ME! Confidential Kongregate Document

  3. What is Kongregate? • Open platform for browser-based games • Flash, Unity, HTML5, Java, etc. • Mobile publisher of F2P games for core gamers • 15M monthly unique visitors worldwide • Core gamers – 85% male, average age of 21 • MMOs, RPGs, CCGs/TCGs, TD, shooters, etc. • Platform level virtual currency “Kreds” for F2P games • Acquired by GameStop July 2010

  4. Some of Kongregate’s Existing Developer Partners

  5. I used to work at GREE THAT’S GREE!

  6. Aaron hates when people refer to ‘user acquisition’ as ‘getting installs’. Confidential Kongregate Document

  7. Aaron hates it when developers complain about CPI costs. Confidential Kongregate Document

  8. Aaron hates when the budget for UA is too low. Confidential Kongregate Document

  9. Aaron hates that postback is underutilized. Confidential Kongregate Document

  10. Aaron loves attribution partners. Confidential Kongregate Document

  11. Aaron hates tracking issues with attribution partners. Confidential Kongregate Document

  12. Aaron hates that ad networks and advertisers have very different goals. Confidential Kongregate Document

  13. Aaron hates when ad networks have nothing to offer. Confidential Kongregate Document

  14. Aaron hates blindly bidding on traffic in bulk. Confidential Kongregate Document

  15. Aaron hates when ad networks are not self service. Confidential Kongregate Document

  16. Aaron hates when people say they can’t afford good creative. Confidential Kongregate Document

  17. Aaron hates that there is no fountain of perfect users. Confidential Kongregate Document

  18. Aaron hates incent traffic. Confidential Kongregate Document

  19. Aaron hates being distanced from the publisher. Confidential Kongregate Document

  20. Aaron hates focusing on demographics. Confidential Kongregate Document

  21. Aaron loves Facebook. Confidential Kongregate Document

  22. Aaron hates Facebook’s 28 day look back window. Confidential Kongregate Document

  23. Aaron hates waiting more than 3 seconds to play a game. Confidential Kongregate Document

  24. Aaron hates seeing advertising offers upon launching the game. Confidential Kongregate Document

  25. Aaron hates when he can’t download the game over 3G. Confidential Kongregate Document

  26. Aaron hates reading in the FTUE. Confidential Kongregate Document

  27. Aaron hates focusing on just the tutorial completion rate. Confidential Kongregate Document

  28. Aaron hates tutorials that go too deep too fast. Confidential Kongregate Document

  29. And that’s everything that Aaron hates.aaron@kongregate.com Confidential Kongregate Document

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