Mobile Apps User Acquisition

1. What are good user acquisition strategies for mobile app developers? Sarah Lee, Updated Apr 24 There are six channels of APP promotion： ： 1. Social Media: establish communities to share information about the APP through Facebook, Twitter and other social platforms. Instagram can be selected if the target audience is young. 2. Video promotion: post videos on YouTube to introduce this APP and give some information about usage techniques. The content of promotion often includes fashion hot spots, so it can be promoted with social media. For example, internet celebrity marketing is used for Facemoji promotion. Internet celebrities are highly matched with the target customers in terms of user attributes, age and gender. At the same time, a topic that covers a large user group and is easy to resonate is selected to create an outstanding creative story. Then it achieves success by spreading naturally through internet celebrities and users (instagram videos, stories, YouTube videos and Exclusive Hash tag). 3. App Optimization: the landing page can be optimized by installing heat to obtain users’ preferences. Setting up some interesting dynamic ideas or pictures to encourage users to share things though interaction of APP. Improve users’ experience by encouraging users to comment to get feedback.

2. 4. Content marketing: ① blog marketing; ②APP online review marketing; ③ Slideshare; ⑤Pinterest picture marketing and sharing; ⑤Answers user questions on Quora. 5. Brand marketing: create a brand image activity in line with the feelings of the audience. For example, TikTok - Real Short Videos combines the Polish flag with TikTok - Real Short Videos’s logo which is in line with patriotism of Polish. Within two weeks, it reached 24 million total views and created a favorite brand image quickly though online celebrities-led topics (# MusersLovePoland), social media promotions and interactions with fans, and YouTube video promotion. 6. ASO app store: increase the exposure rate of APP by improving its ranking and search rankings in the APP Store or market. Currently it includes Apple Search Ads issued by apple Inc in the United States on Oct 5 and Google Play's Google Adwords. The methods are to improve the keyword ranking of APP (select valid keywords) and list ranking. For example, Search Spike of Native X which is a veteran US primary advertising company and acquired by Mobvista on Feb. 29, 2016 raised the keyword ranking of a mobile game from 27th to 5th in three days. The average daily natural installation volume increased by more than 10%. Monitor the performance of APP: like the successful APP promotion cases listed above, it is often operated together across platforms and the evaluation of the delivery effect is also more complicated, so the free monitoring service of Mobvista’s GameAnalytics can be considered. GameAnalytics continuously collects and analyzes plenty of equipment information from advertisers and publishers and adds labels through the AI model in order to provide advertisers with customized user solutions in the future.