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Gatorade vs. PowerAde

Gatorade vs. PowerAde. VS. By Paul Kuveke, Ryan Curnal, Connor O’Meara, Paul Denis, Jimmy Houser. Purpose. For our marketing project we tested the differences of sports drinks- in particular Gatorade and PowerAde.

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Gatorade vs. PowerAde

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  1. Gatorade vs. PowerAde VS By Paul Kuveke, Ryan Curnal, Connor O’Meara, Paul Denis, Jimmy Houser

  2. Purpose For our marketing project we tested the differences of sports drinks- in particular Gatorade and PowerAde. We predicted that Gatorade would be preferred over PowerAde in a taste test and our results support our hypothesis completely with an overwhelming majority preferring Gatorade over PowerAde.

  3. First Survey What age group are you in? Pre High School 4 Freshman 26 Sophmore 15 Junior 44 Adult 8 2.What gender are you? A) Male 52 B) Female 45 Are you an athlete? A) Yes 71 B) No 26 • 4. What is your favorite sports drink? • Gatorade 84 • PowerAde 8 • Accelerade 5 • Generic Brand 0 • 5. What is your favorite flavor? • A) Fruit Punch 29 • B) Lemon-Lime 27 • C) Orange 17 • D) Blue Raspberry 18 • E) Other 6

  4. First Survey Continuation 6. How often do you drink these products? Frequently 63 Occasionally 20 Rarely 9 Never 5 Why do you drink these products? Performance 22 Hydration 13 Taste 59 Other 3 8. What size container do you purchase the most? Small (1 serving) 9 Regular (2.5 servings) 58 Large (4 Servings) 24 XL (8 servings) 4 XXL (16 servings) 2 • 9. What kind do you prefer? • Pre-packaged bottles 89 • Mix it yourself 8 • When do you drink these products? • Before a game? 25 • During a game? 20 • After a game? 18 • All of the above? 22 • 11. What kind of top do you prefer? • Squeeze on 73 • Squeezable 24

  5. Second Marketing Survey Answer choices:A. B. C. (No) D. (Yes) What product do you like the taste of? Which product is more satisfying? Which product has more sugar? Which product tastes healthier? Does one taste like it has more salt? Which product gives you more energy? Do the products taste different? Does one product taste sweeter than the other? Is either product more filling? Which product is Gatorade? Gatorade/ PowerAde 1. 111 24 2. 98 37 3. 57 78 4. 117 18 5. 121 14 6. 74 61 7. Yes (131) No (4) 8. 43 No(4) 88 9. 80 55 10. 108 27

  6. Conclusion Through our survey we found that a vast majority of people found that Gatorade was not only better tasting but more satisfying and in possession of more salt. People also came to a consensus agreeing that Gatorade was healthier, more filling, and a better source of energy. The fact that Gatorade does have more salt as well as less sugar shows that the participants of our taste test survey provided surprisingly accurate assessments when answering the questions provided by our research team. The results of our survey show that PowerAde is not a competitor with Gatorade in the sense that PowerAde can not compete with Gatorade in quality and consumer satisfaction.

  7. Performance Review This nutritional information shows that Gatorade better replenishes athletes after a serious workout thanks to double the amount of sugar. It also shows that PowerAde is the worse drink to drink before a workout because of the increased amount of sugar which can be detrimental to performance. In our survey we found that athletes realized

  8. Nutritional Information • The following nutritional information can be found on the label of a typical PowerAde or Gatorade bottle- • PowerAde: serving size 8 fl oz; calories 70; fat 0g; sodium 55mg; potassium 30mg; total carbohydrates 19g; sugars 15g; protein 0g; vitamin b6 10%; vitamin b12 10%; niacin 10% • Gatorade: 8 fl oz; calories 50; total fat 0g; sodium 110mg; potassium 30mg; total carbohydrates 14g; sugars 14g

  9. Analysis From our research we can conclude that in most situations if a person had the choice between Gatorade and PowerAde they would pick Gatorade. This information is important to both companies Coca Cola (the producer of PowerAde) and Pepsi (the producer of Gatorade). The companies can look at the information we collected to form marketing strategies.

  10. Analysis Continued Coca Cola in trying to compete with Gatorade should not compare PowerAde to Gatorade, because that would only serve to promote Gatorade, but rather try to market PowerAde in areas where sports drinks are not being sold to develop a relationship with consumers. Another strategy would be to place PowerAde in Coke advertisements. While Gatorade is preferred in the sports drinks category Coke is preferred over Pepsi in the soft drink category. This strategy would serve to link Cokes not so favorable product with its namesake and very profitable product.

  11. Analysis Continued Pepsi to market Gatorade should look to sell Gatorade wherever PowerAde is sold because that in effect would be encroaching upon Coke’s sports drink market share. Since Gatorade is better liked then PowerAde selling Gatorade in more places and offering taste tests with notional information from both brands would likely steal customers from Coca Cola that had never before either noticed the difference between the two brands or who felt that the improved performance the same way.

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