1 / 17

Target Audience  A Look at Gatorade®

Target Audience  A Look at Gatorade®. A Short History of Gatorade In 1965, team doctor Dana Shires and research professor Robert Cade developed a carbohydrate and electrolyte drink that they had hoped would keep University of Florida

kelli
Download Presentation

Target Audience  A Look at Gatorade®

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Target Audience A Look at Gatorade®

  2. A Short History of Gatorade In 1965, team doctor Dana Shires and research professor Robert Cade developed a carbohydrate and electrolyte drink that they had hoped would keep University of Florida football players hydrated. After using the new concoction, the Gators went 7-4 in 1965, 9-2 in 1966, and won the Orange Bowl in 1967. The players were convinced that the Gatorade® helped them to stay strong in the hot Florida sun, and turned their losing season into a winning one.

  3. Gatorade® expanded its market in the 1970s to a variety of sports, both amateur and professional. In the 1980s, Gatorade® established an exercise physiology laboratory to study exercise, sports medicine and nutrition, and provide information for sports and health programs world wide.

  4. 1991Gatorade® introduces the “Be Like Mike” commercial campaign using professional basketball player, Michael Jordon. 2001Gatorade® releases Gatorade Thirst Quencher, Gatorade Energy Bar, Gatorade Energy Drink, and Gatorade Nutrition Shake. 2005Gatorade® Endurance Formula is introduced. 2010Release of G Series.

  5. What are the themes of Gatorade® commercials today? What is the target audience? How would you build a Gatorade® commercial to appeal to the folks in your town?

  6. What is a target audience? Target audience is a specified audience or group of people for whom a production is intended.

  7. Define your target audience by addressing each of the following: 1. Setting 2. Talent 3. Tone / dialogue 4. Music

  8. Setting The time, place, environment, and surrounding circumstances of an event, story, play, etc.

  9. Settings to Consider for a Gatorade® Commercial

  10. Talent People appearing on screen or heard in programs (actors, voice talent, interviewees, etc.).

  11. Talent to Consider for a Gatorade® Commercial

  12. Tone and Dialogue The dialogue and tone should reflect the overall theme or concept of the commercial. Consider not only what is said, but how it is said through pace, inflection, articulation, and body language.

  13. Tone / Dialogue to Consider for a Gatorade® Commercial

  14. Music Music helps set the tone and create a mood. It can be used to reinforce the commercial’s content, as background, or to provide irony (such as combining soothing music to an otherwise fast paced or chaotic production).

  15. Music to Consider for a Gatorade® Commercial

  16. What does the target audience’s age have to do with the type of talent in the commercial? What do the talent in a commercial have to do with the setting? What is the most important factor in helping to define a target audience, the setting, talent, tone, or music? Why?

  17. References Gatorade® History : www.gatorade.com/history/default.aspx Gatorade®: Born of the Playing Field:www.pepsico.com/Download/Gatorade_Company_Fact_Sheet.pdf (PepsiCo, Inc. 2010)

More Related