1 / 27

Achieving business differentiation by using BPM technology

Achieving business differentiation by using BPM technology. Adi Hofstein: Co-founder and VP Business Development, PNMsoft Paul Saggar: Director Technology Product Development, HRG Jon Simpson: Lead Architect, HRG. PNMsoft – The company . Founded in 1996.

keiji
Download Presentation

Achieving business differentiation by using BPM technology

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Achieving business differentiation by using BPM technology Adi Hofstein: Co-founder and VP Business Development, PNMsoft Paul Saggar: Director Technology Product Development, HRG Jon Simpson: Lead Architect, HRG

  2. PNMsoft – The company • Founded in 1996. • Headquarters in UK, Offices and Partners worldwide • SEQUENCE: Leading BPM and Workflow product • Global Enterprise Customer base with millions of users! • Deloitte Fast 50 company in 2009 (over 300% growth). • Tier 1MicrosoftPartner • MicrosoftSOA & BPM Global Partner of the year Finalist 2009 • Deep collaboration and R&D with Microsoftproduct teams. • Content, Solutions and Frame works • Trusted Lifecycle Deployment Partner with dedicated Account and Technical Managers

  3. What is a BPM Suite?

  4. Case Study

  5. HRG Overview

  6. We are proud to be associated with all of our clients, some of which include … HRG is proud to service approx. 30% of the FTSE 100 and a significant proportion of the Fortune 500. Over 250 clients use HRG in more than one country. Over 100 of these are serviced across more than five countries. The Company has experienced a retention rate of approx. 90% for each of the last five years. HRG handles approx. 20% of UK business travel.

  7. Corporate vs. Leisure Travel • Leisure Travel • Holidays, visiting family, exploration... • Planned & booked in advance • Simple trips – flight & hotel • Paid for personally • Corporate Travel • Business, meetings, events, conferences, training... • Usually last minute and change often • Complex trips – multiple flights, parking, visa, hotel, car... • Paid for by your employer

  8. Corporate Travel Facts • Approx 25% of all flights are business related • 831 million passengers travelled on an international flight • 1249 million passengers flew within their own country • 3rd Largest expense in most large companies • Most valuable employees are business travellers • Most don’t book their own travel Figures provided by IATA (2007)

  9. Industry Overview The entire Travel Industry relies on Global Distribution Systems

  10. The GDS Network

  11. Global Distribution Systems (GDS) • Created in the 1960’s by airlines • 3 Major Players – Sabre, Amadeus & Travelport • Used by most travel agents and websites • Built on “Transaction Processing Framework (TPF)” • Reliable • High volume • High throughput • Expensive & difficult to maintain • Limited functionality for today

  12. Corporate Travel Overview • Many different services Air, hotel, car, rail, parking, Eurostar, chauffeur, passport, visa etc. • 3rd Largest expense in most companies Needs controlling and managing • Most valuable people are usually business travellers Don’t always want to book themselves and may need help • Not the same as leisure travel Corporate policy, deals, security, insurance etc.

  13. Role of Technology at HRG Client facing technology Delivery of internal Point of Sale Systems Quality and Process control Infrastructure

  14. PRE-TRIP APPROVAL / REQUISITION REPORTING BOOKING EXPENSES TRAVEL The ‘End to End’ to challenge?

  15. SOA & BPM adoption in HRG

  16. Visual Studio 2008 and .NET 3.5 • Services developed using WCF • Business logic and rules in C# and Visual Basic • BizTalk Server 2006/2009 • Enterprise Application Integration through Adapters to a variety of applications • BPM using BizTalk orchestration designer • SQL Server 2005/2008 • Transaction stores and data warehouse • Business activity tracking • SEQUENCE (PNMsoft) • Human workflow integration • Workflow monitor, reporting and tracking

  17. Use WCF to expose existing assets as services • Shared databases containing reference data (airports, cities, exchange rates) • An existing application containing client and user data • A hotel booking application • A partner Expense Management System • A legacy document production and archiving system (PDF documents)

  18. Use BizTalk Server to expose 3rd party assets as services • Travel Content providers • GDS (Global Distribution Systems) • Direct connects, low cost airlines • Weather, location information • Service providers • Fax, SMS, Telephony • Mapping • Client Systems • ERP, CRM

  19. Add independent services (not tied to any single application) to be shared across applications • Benefit from centralised configuration • Example - HRG Policy Engine Service • Dynamically calculate policy breaches on travel bookings • Service Independent of booking source (HRG or 3rd party) or application • Can be applied real-time at point of sale or offline where HRG is not responsible for the booking

  20. Policy Configuration Wizard Example (UI to configure the service behaviour)

  21. Reusing the policy service in multiple products

  22. Human input necessary but unreliable and unpredictable • Treat the user as “just another service” • Use familiar input and communication mechanisms • Mobile technology • Microsoft Outlook • Web interfaces • Assign tasks based upon user roles and availability • React to “out of office” replies and auto-delegate based upon availability and current workload

  23. Book Travel 1. Quality Control Confirmation email to traveller 6. HRG TripPASS 2. Travel approval email Booking updated 3. Travel approver (approves or declines) 5. 4. Connecting complex end-to-end processes with Human Workflow The Approval Process

  24. New products from existing assetsHRG TripPASS™ Email generated using document service Approval workflow and approver determined using PNMsoft SEQUENCE Trip information from the Lifespan Transaction Service Performance and tracking within PNMsoft SEQUENCE Policy breaches determined within the policy engine service

  25. Realised benefits of BPM and SOA at HRG • Re-use services, composite services and business process across the business • Reduced maintenance costs • Centralised control • Consistency and efficiency • No duplication of effort to deliver consistent behaviour • Visibility of process progress and history spanning both people and systems • Deliver new products and services from existing assets

  26. Thank you We offer a 4 hours workshop to identify the potential ROI you can get from BPM • Adi Hofstein: adih@pnmsoft.com • Paul Saggar: paul.saggar@hrgworldwide.com • Jon Simpson: jon.simpson@hrgworldwide.com

More Related