Organic Farming

1. Organic Farming It’s not just about Tomatoes and Peppers

2. Organic Farming • For us, it’s about farming for leads

3. Organic Farming • Specifically……………. How do you get “found” on the internet?

4. Organic Farming • SEO • Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's "natural," or un-paid ("organic" or "algorithmic"), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.

5. Step 1 • What are your keywords? home for sale, house for sale, real estate for sale • Don’t forget about 3 bedroom home for sale in Clearwater, 2 bedroom condo for sale in Miami, Water Front home for sale, 4 bedroom home for sale near Palm Harbor High School. **Be specific throughout your post, your target will be specific in their search. **

6. Long Tail Keyword • Definition: Very specific and not a ton of searches • Not necessarily “long” • 70% of traffic long tail / 30% is top 8 phrases – $$$

7. More Specific = Closer to Closing • General Term – 8 months average They don’t yet know what they want. • Specific Term – 4 months average They already know exactly what they want, including the area they want to live in.

8. Real Estate Searches • Most have geographic component • More specific on geography, less specific on keyword • More specific on keyword, less specific on geography

9. Examples: Geo-specific • Real estate around The Highlands Denver CO • Homes for sale near IBM Boulder CO • Home Listings near Boulder Elementary School

10. Examples: Keyword-specific • Home for sale in Cul-de-sac Denver CO • Homes for sale under $250,000 in Denver • Lake Front home for sale in Denver CO • Real estate for sale in Colorado • Homes for sale with view Denver CO

11. Finding your keywords • Use Google’s Keyword Tool. Go to www.google.com Type in Keyword Tool. Select the first link shown

13. Define your search • Type in the word or phrase you want to know the keywords for. ex. Homes for sale Palm Harbor Mortgage Lender Palm Harbor • Enter the capcha code and click “search” • Your results will be displayed below

16. Reading the results • Column 1 are the words or phrases that Google has determined to be the best matches for your keyword terms.

17. Reading the results • Column 2 is the competition level for that specific key word or phrase.

18. Reading the results • Column 3 shows the number of times the specific keyword or phrase was searched Globally since the beginning of the month(outside your local area)

19. Reading the results • Column 4 shows the number of times the specific keyword or phrase was searched Locally since the beginning of the month (within your local area)

20. Step 2 • You have chosen your Keywords. • Now lets choose a title. Ummm??????

21. Choosing a Title • Never ignore the importance of your title. The keywords for your article should always be included in the title. The search engine spiders always look through your titles while looking for relevant content. • Search engines put more weight on the early words, so if your keywords are near the start of the title you are more likely to rank well. • People scanning result pages see the early words first. If your keywords are at the start of your listing, your page is more likely to get clicked on.

22. Choosing a Title • Based on the keywords I have chosen here are a few sample titles; 1. Great Home for sale Palm Harbor 2. 3 bedroom home for sale in Palm Harbor 3. Lake front home for sale in Palm Harbor *** If there is a specific feature, such as Lakefront, Golf Course, or in a unique area….you can use that in your title as well. People searching for those types of properties will search for them specifically.

23. Step 3 • You have a killer title. • It has your top keywords. • Now it is time to write your “Article”.

24. Writing your Article • Contrary to popular myth, there is no specific number of words, maximum or minimum, to S.E.O your article. • The number of words is determined by the “story” you are telling.

25. Writing your Article • Keyword density however, is not a myth. • 3-7 % for major keywords is best, 1-2% for minor. Keyword density of over 10% is suspicious and looks more like keyword stuffing, than a naturally written text.

26. DON’T Anger The Penguin

27. The Penguin • May 2012 Google added a new software to there Search Engine algorithm’s. • Penguin effectively took away the ability of “black hat” SEO practices, and rewards “white hat” SEO with better Search Engine Page Results or SERP. • Keep your Penguin Happy!!!

28. ***Update October 10, 2012*** • Google did a recent update to their existing algorithm Panda. • In short, Google ranking is now placing emphasis on your content BEFORE the “fold” (Google Browser size check site. http://browsersize.googlelabs.com/)

29. Writing your article • Paint the picture for the viewer. • If it’s a listing you are SEOing, tell the viewer why this would be a great place to live. • Sprinkle not spread your keywords into the article. **** Your article should sound as grammatically correct as possible. Using the keywords or phrases exactly as they are in your Keyword Tools, is more important than making sure a sentence sounds exactly correct.

30. Writing your Article • Make sure your content is fresh and original. • NEVER copy and paste (remember the Penguin) • Make sure to Bold, Italicize, and Underline ALL of your keywords and phrases in the article.

31. Step 4 • You are almost there. • You have a killer title • You have written a fantastic article with your keywords sprinkled in. • You even made them stand out by Bold Italicize and Underlining them. • You are done…….right? Not quite yet…….

32. Sprucing it up

33. Sprucing it Up • Add 2 to 3 “Links Back” to your post. • Only use relevant links. (remember the Penguin). • If you mention the great Country Club nearby in your article, you can hyper link the words in your post to the country clubs website.

34. Sprucing it Up • You can also add a video to your post to support the keywords. • The video must be relevant to the post. (remember the Penguin) • If you post about the wonderful beaches in you area, DO NOT embed a video of a beach 1000 miles away.

35. Sprucing it Up • For both your links back and your video, use Google. • Search for the Country Club or Beach on Google. The results on the first page are SEOed. • Using a relevant video or link back that is already SEOed will help show Goolge your articles relevance to the keywords you are using.

40. That’s all there is to it!!!!

41. These techniques work for ANY web based platform. • Yes this works for Active Rain blogs. • Yes this works for Real Estate Marbles blogs. • Yes this works for Wordpress blogs • Yes this works for Blogger blogs • Yes this works for ePropertysites blogs • Yes this works for Templated Websites • Yes this works for Youtube videos

42. Some places will work faster than others. • Active Rain, Real Estate Marbles, Blogger and ePropertysites will get fast results based on the number of posts with the same domain name in the URL. • If you are SEOing your own blog or website the results depend on your consistency. • Each area is different, but typically 4 well SEOed posts will get you to the front page.

43. Go Own Google!!!