Overview Who conducts the project? Introducing the Research Institute for Managing Sustainability

1. Analysis of national policies on CSR,in support of a structured exchange of information on national CSR policies and initiativesTender No VT/2005/063Dr. André Martinuzzi, Dr. Reinhard Steurer

2. Overview • Who conducts the project?Introducing the Research Institute for Managing Sustainability • What is the project about?Outline and format of the policy analyses • Which topics will be covered?Outline of selected CSR policy topics • What are the next steps?

3. Who conducts the project? • Vienna University of Economics and Business Administration • The largest Business University in the European Union • 25,000 students, 200 researchers, partner in international networks • Research Institute for Managing Sustainability • Established in 1999 as „Research Focus“ • Interdisciplinary research team • Research areas: CSR, evaluation, governance, innovation • Interdisciplinary orientation • Leads to holistic analyses and findings • We approach CSR from a private and a public sector perspective • We conduct comparative research regarding businesses and states

4. A selection of recent projects on SD and CSR • European Sustainable Development Network Office (www.sd-network.eu) • EASY-ECO - Evaluation of Sustainability – EuroConferences and Trainings (www.sustainability.at/easy) • The Austrian National Strategy for Sustainable Developmentscientific editing and process consulting • Theory based evaluation of ‘EcoBusinessPlan Vienna’, Styrian Initiative for sustainable businesses and the Austrian Environmental Fund • CSR in Central-Eastern Europe in comparison with Western Europe • CSR-Austria guiding model – Process consulting and scientific editing • Stakeholder Relation Management for Sustainable Development • Development of CSR-teaching material for Austrian Universities

5. What is the project about? • To facilitate a structured exchange of information on EU CSR policy developments and on national CSR policies • Comparative policy analyses on three selected CSR policy issues conducted in the next 18 months • Each analysis consists of three steps: • Survey • Case studies • Synthesis • Support from a panel of experts • Discussion of results in CSR HLG meetings

6. Format of the policy analyses 1st step: survey Survey of all EU MS (literature, telephone survey) regarding the selected CSR policy issue • Characterize differentpolicy instruments and approaches • Derive a typology of different policy approaches • Get a first idea about success factors and challenges • Identify interesting or good practice cases

7. Format of the policy analyses 1st step: survey 2nd step: case studies Analyse 3-4 interesting or good practice casesidentified in the survey phase: • Highlight relevant obstacles, drivers and success factors • Facilitate an in-depth discussion of different approaches • Facilitate the discussion on policy transfer and coherence among MS

8. Format of the policy analyses 1st step: survey 2nd step: case studies 3rd step: synthesis Synthesize survey and case study results (cross-case analysis) • Derive hypotheses and preliminary conclusions on challenges and success factors • Facilitate an in-depth discussion by the CSR HLG • Provide outlook for subsequent analyses and assessments

9. Six CSR policy topics • Pre-selected together with the chairs of the CSR HLG • Important topics in the context of CSR policies • They emphasise the „soft law character“ of CSR policies • Facilitate the final selection of topics for the policy analyses

10. Six CSR policy topics • CSR depends on importance perceived by businesses and their stakeholders • Thus, raising awareness for CSR improves CSR delivery • Dialogues, fora, campaigns, trainings and conferences • Awareness raising • Codes of conduct • Reporting • Socially responsible investment • Public Procurement • Labels

11. Six CSR policy topics • Prescribe ethical rules of business conduct • Issued by businesses, international organisations, governments • Most businesses develop their own codes • Awareness raising • Codes of conduct • Reporting • Socially responsible investment • Public Procurement • Labels

12. Six CSR policy topics • From a reactive measure of damage control to a pro-active instrument of stakeholder communication • Guidelines for reporting (GRI) • Mandatory social and environmental reporting in some countries • Awareness raising • Codes of conduct • Reporting • Socially responsible investment • Public Procurement • Labels

13. Six CSR policy topics • From a niche market to a major issue for the financial sector • Aims at integrating ethical, social and environmental aspects into investment decisions • Governments promote SRI through pension funds • Awareness raising • Codes of conduct • Reporting • Socially responsible investment • Public Procurement • Labels

14. Six CSR policy topics • Governments and public entities (such as schools, hospitals etc.) are important economic players • By aligning public procurement to CSR criteria they set economic incentives and lead by giving a good example • Awareness raising • Codes of conduct • Reporting • Socially responsible investment • Public Procurement • Labels

15. Six CSR policy topics • Informational devices that inform consumers about CSR performance • Created by governments, NGOs and businesses • Differences regarding subject of labels (environmental or social; process, product or company), monitoring and popularity • Awareness raising • Codes of conduct • Reporting • Socially responsible investment • Public Procurement • Labels

16. Six CSR policy topics Next steps Discussion and selection of 3 out of 6topics First policy analysisuntil end of 2006 Results presented at the CSR HLG meeting in late 2006/early 2007 • Awareness raising • Codes of conduct • Reporting • Socially responsible investment • Public Procurement • Labels

17. For conducting the telephone survey and the case studies we depend on your collaboration andre.martinuzzi@wu-wien.ac.at reinhard.steurer@wu-wien.ac.at Research Institute for Managing Sustainability Vienna University of Economics and Business Administration Fax: ++43/1/31336-904698 www.sustainability.at thank you