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Alissa Bennett Whitney Smyth

Alissa Bennett Whitney Smyth. Samsung Galaxy S4. Introduction. “The Next Big Thing is Already Here” Competition with the iPhone Comparison ads Same timing as the new iPhone launch http://www.youtube.com/watch?v=nf5-Prx19ZM. S4 vs. iPhone continues.

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Alissa Bennett Whitney Smyth

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  1. Alissa Bennett Whitney Smyth Samsung Galaxy S4

  2. Introduction • “The Next Big Thing is Already Here” • Competition with the iPhone • Comparison ads • Same timing as the new iPhone launch • http://www.youtube.com/watch?v=nf5-Prx19ZM

  3. S4 vs. iPhone continues • http://www.youtube.com/watch?v=DlXp41WwpOs • Apple lost almost 20% of its share to Samsung • Comparison ad, Samsung 2, 3 and now 4

  4. S4 Launch • http://www.samsung.com/us/guide-to-galaxy-smart-devices/galaxy-s-4-smartphone.html?cid=ppc- • Focusing on their new features • Sound Shot, Group Play and S Translator • http://www.engadget.com/2013/04/10/samsung-galaxy-s4-commercials/

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