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Gaming

Gaming. Paramount Pictures. . What is Gaming & Why do people like it?. Gaming is the act of playing games, normally through video gaming consoles such as play stations, Xbox, Nintendo and PC.

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Gaming

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  1. Gaming Paramount Pictures.

  2. What is Gaming & Why do people like it? • Gaming is the act of playing games, normally through video gaming consoles such as play stations, Xbox, Nintendo and PC. • Through video gaming people are able to play virtual gaming either on their own or with friends and experience some real life situations. e.g. Sims. • There are many reasons as to why people become a part of the gaming network, one of the main reasons being is to escape from reality and problems associated with real life so gaming is also seen as a good stress reliever. • Gaming is a part of so many peoples lives as we are now in a generation where there are more interesting and interactive options than reading a book or watching a movie

  3. Positive Effects of Gaming • Problem solving and logic: When kids play games such as Angry Birds or Cut The Rope, the brain gets trained to come up with creative and different ways to solve puzzles and other problems quickly. • Concentration: Most games demand a large amount of concentration, so outside of the gaming world, concentration is improved and there is more resistance to distraction. • Taking risks - Winning in any game involves a player's courage to take risks. Most games do not reward players who play safely, but in real life there are often rewards.

  4. The negative effects of Gaming • Especially in children and teenagers some gaming can be seen as a danger as many games these days involve violence. An exposure to realistic violence can lead to aggressive thoughts and the teaching of wrong values. (GTA a main example) • Spending a mass amount of time playing video games can also have a bad effect on health. Most common effects are obesity, bad posture, and in major cases skeletal disorders. • Gaming can also lead to bad language

  5. Paramount pictures has released further products related to the film. The Anchorman 2 app ‘Scotchy Scotch Toss’ was released before the movie enabling the fans of the Anchorman films to get an idea on the movie before they choose to go see it. This is also a good method of marketing for Paramount Pictures. If this App reached the charts in the App market, many people who of may of never seen the films would of downloaded it. Which is also good promotion for the first Anchorman film . This is a good example of TECHNOLOGICAL CONVERGENCE as a subsidiary company has been used to create the app.

  6. Paramount pictures like gaming technology as they can diversify into another market and gain more profit from a particular game/product. • The negative effect of this is that gaming does not appeal to everyone so it is a risk to use this marketing method as money may not be made from it.

  7. Ask Baxter Activity The dog ‘Baxter’ plays a big part in the anchorman films. This online activity makes the marketing of the film stretch further, especially with the social networking icons providing more ways for the anchorman 2 film to be distributed.

  8. SYNERGY • In terms of institutional convergence ( synergy ) paramount have not used any other companies to create a game or an app for the distribution of Anchorman 2. The only game that was created was created by paramount themselves

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