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Party Identification Theory

Party Identification Theory. Hiral. What is it?. This theory is placed on political socialisation which means that people learn from their political attitudes and behaviour from their process of growing up, in settings like their family and schools.

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Party Identification Theory

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  1. Party Identification Theory Hiral

  2. What is it? This theory is placed on political socialisation which means that people learn from their political attitudes and behaviour from their process of growing up, in settings like their family and schools. Children discovered what party their parents favoured and often stayed at that party, this is know as partisan alignment.

  3. Who proposed it? • The American Voter (Campbell et al. 1960)

  4. Evidence for it • Still very significant as part of voting behaviour however it’s not as important as it used to be. • In 2001 55% of D/E still voted for labour as expected • Compared to the other 3 theories, this is seen to be still the most significant

  5. Evidence against it • In recent decades, the process of partisan dealignment has been much noted • Clark et al has pointed out that the ‘very strong’ party identification levels with labour or the conservatives sampled in 1964 (45%) had fallen to 21% by 1979 and 13% by 2001

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