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cALI Group #19 bebe Cindy Alcala ashleigh Tribble ashley Taylor lanie Young Iterica Dickerson

cALI Group #19 bebe Cindy Alcala ashleigh Tribble ashley Taylor lanie Young Iterica Dickerson. Bebe. F ounded by Manny Mashouf and opened the first Bebe store in San Francisco. Target market is women between the ages of 21 to 34 Bebe’s competitors Guess and Nordstrom

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cALI Group #19 bebe Cindy Alcala ashleigh Tribble ashley Taylor lanie Young Iterica Dickerson

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  1. cALI Group #19bebeCindy Alcalaashleigh Tribbleashley Taylorlanie YoungIterica Dickerson

  2. Bebe • Founded by Manny Mashouf and opened the first Bebe store in San Francisco. • Target market is women between the ages of 21 to 34 • Bebe’s competitors Guess and Nordstrom • Bebe designs and develops the majority of their products; tops, separates, dresses and active ware, in house

  3. bebe

  4. Market Analysis • Bebe, Inc. has a relatively small target consumer group, which has led to the lack of brand presence. • The consumers can be segmented into three basic subgroups: (1) the women at the high end of the age range who has shopped Bebe for several years and who is a fan of the core career items; (2) the fashion-forward customer looking for contemporary apparel (novelty separates, knits and novelty jackets); and (3) the "aspirational" customer at the low end of the age range who primarily purchases lower ticket items • Overall, bebe targets a hip, sexy, sophisticated, body conscious woman who takes pride in her appearance

  5. SWOT Analysis Strengths Weaknesses Opportunities Threats

  6. Magazine Ad • Bebe would benefit greatly from placing an advertisement in Cosmopolitan magazine • Cosmopolitan reaches women from the age of 21-35 years old. • 98 percent of their readers hold a college degree • “78% are considered trusted advisors when it comes to purchasing products • 87% say that they have purchased products seen in Cosmo

  7. Stylust- bebe’s Blog • Currently bebe’s blog is all about style and not about the brand. • It is our goal to make the readers want to buy bebe and to inform them of current fashion trends. • We will continue to be a style blog but to make each style a representation of bebe. • http://blog.bebe.com/

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