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Tim Schneider Manager, Web Services Creative Services, External Relations University of Alberta

Crisis Communications on the Web. Tim Schneider Manager, Web Services Creative Services, External Relations University of Alberta. What could possibly go wrong?. media attention. active shooter. fire. bomb threat. expolosion. bad news. pandemic. You never know. road closures.

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Tim Schneider Manager, Web Services Creative Services, External Relations University of Alberta

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  1. Crisis Communications on the Web Tim Schneider Manager, Web Services Creative Services, External Relations University of Alberta

  2. What could possibly go wrong?

  3. media attention active shooter fire bomb threat expolosion bad news pandemic You never know road closures scandal systems failure riot blizzard tornado terrorist good news computer compromise

  4. Building your plan • you can’t plan for everything • starting point • control what you know • checklist

  5. What we’ll cover

  6. What we won’t cover

  7. At the U of A

  8. Keep the lines open

  9. Go deep

  10. ~40% PANDEMIC

  11. How deep: technology?

  12. February 5, 2008Union University, Jackson, Tennessee

  13. uuemergency.blogspot.com

  14. Remote access

  15. What we plan for

  16. Level 1

  17. Browser

  18. Level 2

  19. Browser

  20. Level 3 Level 3

  21. Level 3 • Traffic spike • This is all that matters • Ongoing event

  22. April 16, 2007Virgina Tech • 9 minutes • 49 people shot • 32 dead

  23. April 16, 2007Virgina Tech • Normal day: ~15GB • April 16: 432GB

  24. April 16, 2007Virgina Tech • Normal day: 193,258 Page Views • April 16: 2,294,687 Page Views

  25. What to plan for • Speed • Download • Time to publish • You could be anywhere • Keep it simple • Mobile devices

  26. Refer everyone to websitewww.ualberta.ca

  27. Be very clear

  28. Timestamp

  29. What to do

  30. Old vs. New information

  31. Level 3 page • Minimize external calls (.js, .css) • Remove Google Analytics? • Shutdown all other services on the server • Provide mobile css • ~20Kb

  32. Browser

  33. Procedural • Identify source that will provide the web updates • One person should always remain connected

  34. Other communication tools • Twitter

  35. Other communication tools • Twitter • Google Earth

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