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Core Contact Publisher Customer Management (PCM)

Core Contact Publisher Customer Management (PCM). Core’s Publisher Customer Management providers a full range of services to enable your publishing business to: Take advantage of a well established publisher marketing programme Use end-to-end subscription management Maximise database value.

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Core Contact Publisher Customer Management (PCM)

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  1. Core Contact Publisher Customer Management (PCM) • Core’s Publisher Customer Management providers a full range of services to enable your publishing business to: • Take advantage of a well established publisher marketing programme • Use end-to-end subscription management • Maximise database value

  2. Core Contact Publisher Customer Management (PCM) • A well established publisher marketing programme • Core’s PCM has been proven with the highest selling women’s subscription title in the UK • Designed to work with you to deliver your targets for service & income • Our innovative approach helps to deliver continuous improvement in customer management

  3. Core Contact Publisher Customer Management (PCM) • End-to-end subscription management • Highly committed customer service team • 95% of calls answered in person within 7 seconds • Payment processing for direct debit & credit cards including BACS bureau services (from 05/11) & renewal invoicing • Bespoke reporting & account management • Gift distribution & storage • Reduced lead-times between customer touch points to increase customer loyalty

  4. Core Contact Publisher Customer Management (PCM) • End-to-end subscription management • Integrated telemarketing services: • Welcome calls/mailings • Up-sell/cross-selling/renewals/subscription upgrades & recruitment • Integrated call security for payments with stop-start call recording • Back-end website integration option • White labeled online shopping option

  5. Core Contact Publisher Customer Management (PCM) • Maximise database value • Core’s Database Revenue Generator uses a proven affinity marketing programme to grow income from your database (further details available on Core homepage)

  6. Core Contact Publisher Customer Management (PCM) • Examples of titles that Core Contact works with include:

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