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DFP in Core Publisher

DFP in Core Publisher. We will:  1. Discuss how to configure ads within Core Publisher.  2. Break down work flow in DFP. . Where To Find and Put the DFP Property Code  and Network ID. Where to find the DFP Property Code. Where to put it: Configuration > System > Ads > Ad Settings .

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DFP in Core Publisher

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  1. DFP in Core Publisher We will:  1. Discuss how to configure ads within Core Publisher.  2. Break down work flow in DFP. 

  2. Where To Find and Put the DFP Property Code and Network ID Where to find the DFP Property Code Where to put it: Configuration > System > Ads > Ad Settings 

  3. How to Traffic Ad Units into Ad Placements Configuration > System > Ads > Ad Placement >  Choose one > Block Options Right Rail -- First (300x250) Right Rail --Second (300x250) Top Banner (728x90) Choose one > Category Options (note from PO: we need development here) Homepage only Non-categorized pages List of Categories

  4. Glossary Ad Unit: Most granular unit. Must be uniquely named. Only one ad size, for only one site, for only one spot on the site. Example: Delmarva_300x250. It's naming the spot on the site where the ad will show up. You will need ad unit names to traffic ads into Core Publisher.  Order: Imagine this is the advertiser's actual order for ads. Many orders can deliver ads into one ad unit.  Line Item: Orders contain line items. Line items list the specific number of impressions and any other trafficking info related to the ad buy, like frequency, number of impressions, geography.  Creative: The actual ad that is displayed. These can be images, third-party code, and more. 

  5. Order of what to do in DFP 1. inventory > Ad Units > Create an Ad Unit (this is the name you will add in CP) (ignore placements) 2. Orders >  3. Line item > attach an ad unit to the line item 4. Add Creative

  6. Inventory tab > New Ad Unit > Web Give ad units UNIQUE names, e.g. like KUNC_728_HP. Something that tells you where the ad should show up. Choose the correct size. Ignore placements for now.  How to add an ad unit. 

  7. Then . . .  1. Create an order (this is defined by the advertiser, so in most cases it can simply be WTST House Ads, for example). 2. Add a line item (in theory you can add more than one ad size, but we don't do that). Line items are where you define how many impressions an ad should get, when it should be shown, to whom. 

  8. Creating an order and a line item.  Note: When saving you will probably get a message that says there is not enough inventory. Simply override. 

  9. How to get "sponsor" copy around an ad Enter this code as a Third Party Ad type: <div class="content block-no-title">    <div class="content-center-frame"> <font size="-2">Support for Erin Radio is provided by:</font><br /> <a href="%%CLICK_URL_UNESC%%http://core.digitalservices.npr.org/"  target="_new"> <img src="http://mediad.publicbroadcasting.net/p/erin/files/201108/300x250.jpg" width="300" height="250" /> </a> <br /> <A href="%%CLICK_URL_UNESC%%http://core.digitalservices.npr.org/"><font size="-2">Become a Corporate Sponsor </font></A> </div></div>

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