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Becoming a Healthy Choice Facility

Becoming a Healthy Choice Facility. Offering Healthy Food and Beverages at (Blank) Recreation Centre. Why are we here?. Childhood physical inactivity, obesity and adult chronic disease is an epidemic.

keith-hall
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Becoming a Healthy Choice Facility

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  1. Becoming a Healthy Choice Facility Offering Healthy Food and Beverages at (Blank) Recreation Centre Stay Active Eat Healthy Presentation 1

  2. Why are we here? • Childhood physical inactivity, obesity and adult chronic disease is an epidemic. • Recreation facilities are “key community settings” and can influence behaviour of people in the community. • Offering healthy choices is a chance to make a difference in the health and well-being of your community. Stay Active Eat Healthy Presentation 2

  3. No Data <10% 10%-14% 15-19% 20-25% 25+% Katzmarzyk PT. Can Med Assoc J 2002;166:1039-1040; Statistics Canada 2002/04 Obesity Trends* Among Canadian Adults (*BMI 30, or ~ 30 lbs overweight for 5’4” woman) HPS-1985 Stay Active Eat Healthy Presentation 3

  4. No Data <10% 10%-14% 15-19% 20-25% 25+% Katzmarzyk PT. Can Med Assoc J 2002;166:1039-1040; Statistics Canada 2002/04 Obesity Trends* Among Canadian Adults (*BMI 30, or ~ 30 lbs overweight for 5’4” woman) NPHS-1998 Stay Active Eat Healthy Presentation 4

  5. No Data <10% 10%-14% 15-19% 20-25% 25+% Katzmarzyk PT. Can Med Assoc J 2002;166:1039-1040; Statistics Canada 2002/04 Obesity Trends* Among Canadian Adults (*BMI 30, or ~ 30 lbs overweight for 5’4” woman) CCHS-2000 Stay Active Eat Healthy Presentation 5

  6. No Data <10% 10%-14% 15-19% 20-25% 25+% Katzmarzyk PT. Can Med Assoc J 2002;166:1039-1040; Statistics Canada 2002/04 Obesity Trends* Among Canadian Adults (*BMI 30, or ~ 30 lbs overweight for 5’4” woman) CCHS-2002 Stay Active Eat Healthy Presentation 6

  7. No Data <10% 10%-14% 15-19% 20-25% 25+% Katzmarzyk PT. Can Med Assoc J 2002;166:1039-1040; Statistics Canada 2002/04 Obesity Trends* Among Canadian Adults (*BMI 30, or ~ 30 lbs overweight for 5’4” woman) CCHS-2004 Stay Active Eat Healthy Presentation 7

  8. Addressing early childhood behaviour Stay Active Eat Healthy Presentation 8

  9. The antecedents of osteoporosis are present in childhood Stay Active Eat Healthy Presentation 9

  10. The antecedents of Type II diabetes are present in childhood Stay Active Eat Healthy Presentation 10

  11. Maintaining a healthy weight is a balancing act Calories In = Calories Out Stay Active Eat Healthy Presentation 11

  12. Marketing and obesity • Heavy marketing of energy-dense foods and fast-food outlets are PROBABLE causes of obesity - (FAO/WHO, 2002) • “Contemporary obesity is a natural and appropriate response to the environment in which we live.” Dr. James Hill Stay Active Eat Healthy Presentation 12

  13. Portion distortion Muffin 20 Years Ago Today 210 calories 500 calories 1.5 ounces 4 ounces Calorie difference: + 290 Stay Active Eat Healthy Presentation 13

  14. Portion distortion Cheeseburger 20 Years Ago Today 333 calories 590 calories Calorie difference: + 257 Stay Active Eat Healthy Presentation 14

  15. Portion distortion French Fries 20 Years Ago Today 210 calories 610 calories 2.4 ounces 6.9 ounces Calorie difference: + 400 Stay Active Eat Healthy Presentation 15

  16. Portion distortion Soda 20 Years Ago Today 85 calories 250 calories 6.5 ounces 20 ounces Calorie difference: + 165 Stay Active Eat Healthy Presentation 16

  17. Children are provided fewer healthy choices from an early age Stay Active Eat Healthy Presentation 17

  18. Recreation facilities = over 50 million visits per year • At a recreation facility, people should have the opportunity to support their health. • People can’t make healthy food and beverage choices when those choices are limited. Stay Active Eat Healthy Presentation 18

  19. What’s wrong with this picture? Instead…make the healthy choice the easy choice Stay Active Eat Healthy Presentation 19

  20. Traditional concession. Where’s the choice? Stay Active Eat Healthy Presentation 20

  21. Traditional concession menu. Where’s the choice? Stay Active Eat Healthy Presentation 21

  22. Traditional vending. Where’s the choice? Stay Active Eat Healthy Presentation 22

  23. Surroundings matter • People are conditioned by their surroundings. • When the environment is not supportive of health, then people tend not to make healthy choices. Stay Active Eat Healthy Presentation 23

  24. Integrated marketing & the power of brands • Brand and product marketing is omnipresent. • Recreation facilities and events are common advertising venues. • Marketing is integrated across all media: • product packaging • TV, radio, print media • Internet • buses, billboards, marquis signage • events and point-of-purchase sales points • promotional clothing and giveaways Stay Active Eat Healthy Presentation 24

  25. Better choices are possible • BC schools offer healthy choices in vending and food services. • BC public buildings offer healthy choices in vending machines. • The next step is for BC’s recreation facilities to offer healthy choices. Stay Active Eat Healthy Presentation 25

  26. Healthy vending launch:New Westminster Canada Games Pool Stay Active Eat Healthy Presentation 26

  27. Prevention is the key • The antecedents of adult chronic diseases are present in childhood. • Supporting healthy choice behaviour has lifelong benefits. Stay Active Eat Healthy Presentation 27

  28. Make a difference in your community • Make changes to your recreation facility in: • Vending • Food service outlets (concessions) • Recreation programs (external and internal) • Events, meetings, celebrations • Fundraisers • Workplaces Stay Active Eat Healthy Presentation 28

  29. Stay Active Eat Healthy Toolkit Stay Active Eat Healthy Presentation 29

  30. Stay Active Eat Healthy Quick Start Guide Plan - Do - Study - Act 4 Steps and 7 Actions to get you started quickly. Stay Active Eat Healthy Presentation 30

  31. Stay Active Eat Healthy marketing materials Stay Active Eat Healthy Presentation 31

  32. What about profits? • Research shows a profit can be made with healthy choices in vending, food services and at fundraising events. • Consider the best possible strategy for your facility. • Look for grants and partners to support your efforts. • Monitor changes to assess your R.O.I. Stay Active Eat Healthy Presentation 32

  33. Healthy Choice Facility challenge • Try a 100% healthy concession day or event. • Re-evaluate your fundraising -- do an activity other than a bake sale. • Change your vending machines to mostly healthy choices. • Eliminate sugary beverages like pop from vending and concessions. • Offer healthy choices at meetings. Stay Active Eat Healthy Presentation 33

  34. Be remarkable. Make the healthy choice the easy choice for your community. “People become really quite remarkable when they start thinking that they can do things. When they believe in themselves they have the first secret to success.” - Norman Vincent Peale Stay Active Eat Healthy Presentation 34

  35. Stay Active Eat Healthy Presentation 35

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