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Developing Passion For a New Vehicle

Developing Passion For a New Vehicle. CNW Marketing Research, Inc. Outlook for 2006. Wish List intentions climb Economy looking good Growth of the under-30 population High regard for cars among under-30s Domestics holding market share, up a half? 2000my vehicles ready for trade-in

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Developing Passion For a New Vehicle

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  1. Developing PassionFor a New Vehicle CNW Marketing Research, Inc.

  2. Outlook for 2006 • Wish List intentions climb • Economy looking good • Growth of the under-30 population • High regard for cars among under-30s • Domestics holding market share, up a half? • 2000my vehicles ready for trade-in • Likely sales level – 17.2 million in ‘06 • Trend upward to 19 million within 7 yrs.

  3. Cost of Incentives

  4. Cost of Incentives

  5. Selling the Sellers • With that kind of expenditure per vehicle, what’s missing? Salespersonnel Passion

  6. Selling the Sellers • The missing man in the relay race is the sales staff. • Relatively little time, effort or money is spent convincing salespeople that the products they’re selling are worth the passion. • And without passion, people either go to their second choice vehicle or drop out.

  7. Selling the Sellers

  8. Deterioration or Original Intenders

  9. GM’s Downsizing Success Sold the Sellers

  10. A Copy of Purchase Path CNW Marketing Research, Inc. Phone: 541-347-4718 Email: Mailroom@cnwmr.com Attn: Stephanie Web: www.CNWMR.com

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