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Measuring Finacial Outcomes. The ROI of AE. Linda Asche, St. Louis Park Community Education. Revenue /Expenditure Model. On the surface, successful financial management of AE requires a positive net profit margin: the proverbial bottom line.
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Measuring Finacial Outcomes The ROI of AE Linda Asche, St. Louis Park Community Education
Revenue /Expenditure Model On the surface, successful financial management of AE requires a positive net profit margin: the proverbial bottom line. If we show a profit after every tuition dollar is tallied and every expense is paid for, we’ve survived to coordinate another semester.
An holistic view of assets What if we don’t show a positive net margin? Consider intangible assets: Taxpayer approval of local referenda Volunteerism Stable housing prices
Intangible assets Goodwill is intangible, not fictitious Intangible does not mean un-measurable Goodwill is the present value of anticipated earnings
ROI of AE: Real $$ from Goodwill Adult Enrichment Revenues $185,000 Expenses $200,000 Total ($15,000) Annual district income from Operating Levies $3,400,000 Annual value of district volunteerism $157,000 Total $3,557,000
What % of $3,557,000 does AE contribute? Can we make a case for 1%? Consider the Decision Resources data:
Community Education program users are 14% more supportive of referendum proposal than non-users. These gains are also realized among all age groups and household types. More striking, though, Community Education programs users are three-times more likely to be "strongly" supportive of referendum efforts. In fact, among seniors over the age of 65, a solid majority of program users support referenda; among non-users, seniors oppose referenda by a two-to-one majority.
Does AE contribute 1% ?? 1% of annual referenda and volunteer revenue in St. Louis Park = $35,570
The Formula ROI = gain from investment–cost of investment cost of investment x 100 $35,570– $15,000 $15,000 = 1.37 – that’s a 137% return on the dollar
Goodwill Goodwill shows up as an asset on a balance sheet. Given the same annual profits and operating expenses, goodwill generated by AE looks like this: Revenue: $35,570 Expense: $15,000 Profit: $20,570
ROI analysis in YOUR district Expenses What kind of dollar amounts can you attribute to intangible assets?