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Steve Grange Web Project Manager Cambridgeshire County Council SOCITM GWC Award Winner 2012

UCD (User Centred Design) and UX (User Experience) in Local Government. Steve Grange Web Project Manager Cambridgeshire County Council SOCITM GWC Award Winner 2012. Source: Jerry Bunkers, Flickr. How can you use UCD/UX to encourage Channel Shift?. Ask your customers. Before. After.

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Steve Grange Web Project Manager Cambridgeshire County Council SOCITM GWC Award Winner 2012

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  1. UCD (User Centred Design) and UX (User Experience) in Local Government Steve Grange Web Project Manager Cambridgeshire County Council SOCITM GWC Award Winner 2012

  2. Source: Jerry Bunkers, Flickr

  3. How can you use UCD/UX to encourage Channel Shift?

  4. Ask your customers

  5. Before

  6. After

  7. Bringing it back to the UK

  8. Source: City of Vancouver

  9. A perfect product should web traffic to it therefore You should start seeing a In F-2-F and phone = £ savings

  10. Leadership "No organisation has ever built a truly excellent website when the people leading it did not know what an excellent website is.” Tom Steinberg, Building Perfect Council Websites 2012 Source: http://www.ukauthority.com/NewsArticle/tabid/64/Default.aspx?id=3730

  11. Conclusions • City of Vancouver extremely focussed • Make UCD/UX a high priority • Excellent tools are available • Leadership buy-in is critical to deliver channel shift savings

  12. Contact details Steve.Grange@cambridgeshire.gov.uk 01223 699831 @grangesteve www.StevesSocitmTrip.wordpress.com

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