1 / 23

SKILLS REQUIRED FOR THE MANAGEMENT OF SMALL ENTERPRISES IN THE RETAIL SECTOR IN SOWETO

SKILLS REQUIRED FOR THE MANAGEMENT OF SMALL ENTERPRISES IN THE RETAIL SECTOR IN SOWETO. Ellen Nkosi and Dr Maria Bounds. Format of the presentation. Introduction of the study. Why the study. Findings. Recommendations. Introduction. Raises concerns. SME high failure rate. and for

kele
Download Presentation

SKILLS REQUIRED FOR THE MANAGEMENT OF SMALL ENTERPRISES IN THE RETAIL SECTOR IN SOWETO

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SKILLS REQUIRED FOR THE MANAGEMENT OF SMALL ENTERPRISES IN THE RETAIL SECTOR IN SOWETO Ellen Nkosi and Dr Maria Bounds

  2. Format of the presentation Introduction of the study Why the study Findings Recommendations

  3. Introduction Raises concerns SME high failure rate and for Government For owners Hence the study

  4. Introduction Population: Retailers from Soweto Sampling frame: 100 retailers With 5 years or more Sample: 25 retailers in Soweto with 5 years

  5. Why the study? Overall purpose: identify the business and management skills required in the retail sector in Soweto. Primary objective:determine skills contributing to the survival of small enterprises with 5 years or more.

  6. Business skills identified for the study

  7. Management skills identified for the study Conceptual skills Technical skills Interpersonal skills

  8. Findings

  9. Findings

  10. Findings

  11. Importance of marketing skills

  12. Importance of financial skills

  13. Importance of legal skills

  14. Importance of conceptual skills

  15. Importance of interpersonal skills

  16. Importance of technical skills

  17. Assistance to a great extent a moderate extent a small extent Business skills Marketing skills 60% 8% 32% Financial skills 48% 0% 52% Legal skills 20% 12% 68% Entrepreneurial skills 56% 20% 24% Management skills Conceptual skills 64% 4% 32% Interpersonal skills 68% 32% 0% Technical skills 52% 40% 8% Findings

  18. Financial 52% Most retailers lack business skills e.g. Legal 80% Findings Conceptual 64% Most retailers benefit from management skills such as Interpersonal 68%

  19. No single skill can be isolated as a key factor Most regrets related to Financial issues Findings Training contributes To skills required

  20. Limitations The population could not be determined, there is no literature or database that states the exact number of small retailers in Soweto. The sample size of the study and that the study was conducted in Soweto only, limit the findings in terms of generalisation . The data was collected at one time only.

  21. Recommendations Basic business skills such as financial skills and legal skills are important to manage a business. Training for business skills should be intensified and mentorship provided to retailers. Foresight and passion are indispensable for management of small enterprises.

  22. Conclusion Though identified skills appear to be key factors, they are not the only key factors for business success. There is no conclusive list of skills. Skills needed for business existence and growth increase as the business grows.

More Related