Radio City, Magic 1548 & City Talk Station Information

1. Radio City, Magic 1548 & City TalkStation Information

2. Radio City, Magic 1548 & City Talk Station Information Station Location: St Johns Beacon – 450 feet above Liverpool City Centre Transmission Areas: Liverpool, Merseyside & North Wales Core audience: 15-44 year olds Mix of adult contemporary music with all the latest news, entertainment, sport and travel for people in Merseyside. Core audience: Female 35+ year olds Playing the best 60’s, 70’s & More, news, traffic and travel and local information Core audience: Male 40+ year olds Sport, news and debate with the greatest hits from the past 4 decades.

3. Radio City, Magic 1548 & City Talk Part of the Fabric of the Region “More than just Music” No.1 for local content & coverage Award winning Local News & Campaigns Football - Everton & Liverpool live commentary live Latest travel news Reflecting and reporting Liverpool’s £2 billion regeneration

4. Radio City / Magic 1548 City Talk Radio City, Magic 1548 & City TalkTransmission Areas Population – Adults 15+ Radio City & Magic 1548 = 1,806,000 City Talk = 1,567,000

5. “Liverpool’s Hit Music Station” The Script Wanted Bruno Mars Kings of Leon Lady GaGa Take That Pink U2 Rihanna Kylie JLS Scouting For Girls Black Eyed Peas Katy Perry

6. “Playing the best 60’s, 70’s & More” ABBA Blondie The Beatles Cher Elvis Rod Stewart Beach Boys Chic Elton John Diana Ross Smokey Robinson

7. “News, Sport, Information and Debate” Guests David Cameron Gordon Brown Sir David Frost Piers Morgan David Walliams & Matt Lucas Duncan Bannatyne Phil Redmond Sir Patrick Moore Frank Sinatra Jnr Jeremy Paxton Sir Cliff Richard Music Artists The Beatles Rolling Stones Eurythmics Oasis Elton John Blondie The Police Rod Stewart U2 Queen David Bowie REM

8. Radio CityTypical Listener • Age 15-44 • Married/living as married • Working full time • Own/buying own home • Have children in the household aged 0-15 “Liverpool’s Hit Music Station” Source: TGI Radio+ 2012 Q4

9. Magic 1548Typical Listener • Age 35+ • Married / living as married • Social Class C2DE • Rent home • Some with children 0-15 in the household / some with children left household “Playing the best 60’s 70’s and More” Source: TGI Radio+ 2012 Q4

10. Radio City Presenter Line-up(Mon-Fri) Rossie and Co. 6am – 10am Dave Kelly 3pm – 7pm Simon Greening 10am – 2pm ‘In Demand’ 7pm – 10pm Radio City’s 2 o’clock Take Over 2pm – 3pm Pete Price 10pm – 2am

11. Magic 1548 Presenter Line-up Richard Allen 6pm – 10pm Keiron Fox 6am – 10am Norman Ashley 10pm – 2am Nick Wright 10am – 2pm Dave Campbell 2pm – 6pm Keith Martin 2am – 6am Dave Lee Travis Saturday & Sunday Magic 10am – 1pm

12. Mon-Fri 6am-9am News & Sport Breakfast 9am-12pm City Talk Mornings 12pm-4pm City Talk Afternoon 4pm-7pm City Talk Drive 7pm-10pm Music Machine 10pm-2am The Pete Price Phone In 2am-6am Music Machine City Talk Programme Schedule Saturday 7am-8am The Anfield Wrap 8am-9am City Talk’s Football 9am-10am Strictly John Keith 10am-12am The Rock n Goal Years 12pm-2pm Terrace Talk 2pm-6pm City Sport 6pm-7pm Strictly John Keith 7pm-10pm City Talk – Saturday night Fever Sunday 7am-8am City Talk Business 8am-9am City Sport 9am-10am City Talk’s Politics 10am-11am City Talk Business 11am-4pm Music Machine 4pm-7pm Big Top 40 7pm-9pm Music Machine 9pm-10pm Medical Surgery with Dr Mike 10pm-2am The Pete Price Phone In

13. Radio City, Magic 1548 & City Talk Reach (000’s) Source: RAJAR/Ipsos MORI/RSMB. 6 months ending Dec 2012.

14. Radio City, Magic 1548 & City Talk Reach (000’s) Source: RAJAR/Ipsos MORI/RSMB. 6 months ending Dec 2012.

15. Radio City, Magic 1548 & City Talk Reach (000’s) Source: RAJAR/Ipsos MORI/RSMB. 6 months ending Dec 2012.

16. Radio City, Magic 1548 & City Talk Reach (000’s)Families and Children Radio City, Magic 1548 & City Talk each week reach… 204,000Adults with Children aged 0-14 59,000Children (aged 0-16) Note : children 0-14 are not counted in our adult weekly reach of 512,000 Source: RAJAR/Ipsos MORI/RSMB. 6 months ending Dec 2012.

17. Radio City, Magic 1548 & City Talk Social & Gender Profile Social Gender 250 262 Weekly Reach 000s Source: RAJAR/Ipsos MORI/RSMB. 6 months ending Dec 2012.

18. Radio CityThe Biggest Local Medium Bauer Liverpool reaches more people than any other local radio station and reaches more people than the Liverpool Echo & the Daily Post *Stations marked with an asterisk do not cover the whole of this Total Survey Area Source: RAJAR/Ipsos MORI/RSMB. Period ending Dec 2012, Surveyed in Radio City TSA – Weekly Listenership. JICREG, data at 1/10/12 – Area AIR

19. Radio CityThe Most Effective Local Medium Radio City v Other Radio & Liverpool Echo *Stations marked with an asterisk do not cover the whole of this Total Survey Area Source: RAJAR, Radio City TSA, 6 months PE Dec 12 JICREG, data at 01/10/12 – AIR

20. Radio CityThe Most Effective Local Medium Radio City v Other Radio & Liverpool Echo Adults 25-54 *Stations marked with an asterisk do not cover the whole of this Total Survey Area Source: RAJAR, Radio City TSA, 6 months PE Dec 12 JICREG, data at 01/10/12 – AIR

21. Radio CityThe Most Effective Local Medium Radio City v Other Radio & Liverpool Echo Adults 15-24 *Stations marked with an asterisk do not cover the whole of this Total Survey Area Source: RAJAR, Radio City TSA, 6 months PE Dec 12 JICREG, data at 01/10/12 – AIR

22. Radio City, Magic 1548 & City Talk v Local CompetitionWeekly Audience (000’s) Age and Gender Breakdown *Stations marked with an asterisk do not cover the whole of this Total Survey Area Source: RAJAR, Radio City TSA, 6 months PE Sept 12 & JICREG, data at 01/04/12

23. Radio City, Magic 1548 & City Talk v Local CompetitionWeekly Audience (000’s) Age and Gender Breakdown *Stations marked with an asterisk do not cover the whole of this Total Survey Area Source: RAJAR, Radio City TSA, 6 months PE Dec 12 & JICREG, data at 01/04/12

24. Local PressRadio City, Magic 1548 & City Talk vs. Liverpool Echo Radio City, Magic 1548 & City Talk reach 512,000listeners every week. The Liverpool Echo has a readership of 204,454 52% of the Liverpool Echo’s readership is over the age of 45 Radio City, Magic 1548 & City Talk reaches more than double 25-54 year olds than the Liverpool Echo Source: RAJAR, Radio City TSA, 6 months PE Dec 12 & JICREG, data at 01/10/12

25. Radio City, Magic 1548 & City Talk are the market leading commercial radio stations in Merseyside Radio City, Magic 1548 & City TalkKey Facts Radio City, Magic 1548 & City Talk’s weekly audience of 512,000would fill Liverpool’s Anfield Stadium to capacity over 11 times! Listeners to these stations listen on average for 8.5 hours a week Radio City, Magic 1548 & City Talk web sites receive over 148,000 visits each month. 56%of Radio City, Magic 1548 & City Talk’s listeners are aged 25-54 Source: RAJAR, Radio City TSA, 6 months PE Dec 12 & JICREG, data at 01/10/12

26. Radio City, Magic 1548 & City TalkOnline – January 2013 Radio City Website Visitors = 129,101 Page Impressions = 397,753 Average time on site = 4m10s Listener database = 91,498 Facebook = 55,964 Twitter = 40,526 Mobile App Downloads = 95,052 Magic 1548 Website Visitors = 3.208 Page Impressions = 7,521 Ave time on site =11m18s City Talk Website Visitors = 15,486 Page Impressions = 26,514 Ave time on site = 3m35s Almost 50% of people listen to the radio when also online each week. Combining radio and online significantly enhances response – 57% of people check things out on the Internet after just hearing about them on the radio. Source: RAB/IAB.

27. Cash for Kids participates in a huge variety of fundraising events throughout the year both on and off air and by encouraging individuals, companies, groups, and schools, join the fun and offer a helping hand to disadvantaged children in their community. All money raised is distributed to support the general welfare of children who reside in the Radio City broadcasting area based on recommendations from a special committee of trustees from all sections of the local community. Radio City’s Cash for Kids distributes grants to children’s charities & community groups aiming to improve the lives of children in Liverpool, North West and North Wales. We are a Charity known for its commitment to making a difference to those it supports. We have given in excess of £1,500,000 away in grants over the last 10 years and helped over 600,000 children.. Aim of Charity – Cash for Kids is a grant giving charity, supporting voluntary and community groups who make a difference to the lives of local children with serious illnesses or disabilities; and children who experience poverty, abuse, neglect or distress. (registered charity 1122062).

28. Radio City Live brings massive chart acts from all over the world to Liverpool. The last two events have been sell outs!

29. Radio CityAwards – 2005-2011 Radio Awards competing with all BBC and Commercial Radio across the UK! New York World’s Best Top 40 Formation 2011 (Gold) Sony Speech Personality 2011 – Pete Price (nomination) Music Week Awards Regional Station of the Year 2011 (nomination), 2009 (Gold) Sony Station Programmer of the Year 2010 – Euan McMorrow (Gold) O2 Media Award Young Journalist of the Year 2010 – Louise Martin (finalist) Sony Sports Programme Award 2008 (Gold) Sony Station Programmer of the Year 2007 – Richard Maddock (Gold) Sony Station Of The Year 2005 and 2006 (Gold) (also nominated in 2011)