Social Collaboration

1. Social Collaboration • Types: • Company blog • Social intranet • Private wiki or forum • IM’s, Facebook, Twitter, LinkedIn, forums, FAQs, open source software, projects, healthcare uses, data sets, international research

2. Companies involved • SuccessFactors(part of SAP) • Nauge • SocialCast by vmware • Jive

3. Opinions: CMS Wire Social Media • The hierarchical level of an employee is positively correlated with the amount of interaction that his or her posts receive inside a social network, there’s a natural tendency to want to interact with someone more senior than you • Social media dashboard numbers and analytics, on their own, aren’t worth much, and do not reflect the actual value of the community • The value is in its ability to strengthen the informal social network that creates interactions and fosters the completion of work inside a company • There in lies the problem: one cannot accurately measure the value with traditional corporate metrics that make sense to executives • The real value of the community is felt outside of the community, when people accomplish work and enjoy their job • Value is captured individually, in teams, and overall as a company, but not in a highly measurable way • Source

4. Characteristics • Cloud-based • Social platforms for business are independent of device • Look and feel • Companies have found that the social collaboration platform must be easy to use and as simple as their personal social media software (since 7 in 10 internet users use social networks) source • SocialCast uses a LinkedIn/Facebook like interface • Social collaboration could help alleviate the time-consuming issues with email

5. Facts and Figures • 96% of execs cite lack of collaboration or ineffective communication for work-place failure (SalesforceRypple) • Failing to implement social technology makes high-skill employee and management 20-25% less productive (McKinsey Global Institute ) • The average corporate employee spends 2 hours a day reading and responding to email (McKinsey) • Professionals receive an average of 304 business emails a week (Atlassian) • It typically takes 10-15 minutes to refocus on a project following an email (Microsoft) • Almost 20% of the EU workforce spend more than 10 working hours per week out of the office (Manpower) • By 2015 the mobile workforce will reach 1.3 billion globally, 37.2% of the total workforce (IDC) • Employees spend an average of 9 hours a week searching for information (Atlassian) • Firms using social collaboration software see productivity enhancements of an average of 12.5% (Forbes) • 02 held a “leave your staff at home day” when they used social collaboration software • Saved £9,000 in commuting costs, added 1,000 hours of work time that would have been spent commuting and reduced 12.2 tones of CO2 emissions source

6. Future • McKinsey found that interaction between enterprises would benefit most from social technologies, if management, process and the culture would evolve with it, productivity of interaction between workers could increase by 20-25% source • The 2012 IBM CEO survey cited collaboration as the number one skill they were looking for in employees; more than 75% said it was critical source • The future according to the CEO of IBM source • “The social network will be the new production line in a company” • The primary benefit of new social platforms, she said, is that today’s knowledge workers have access to each other. In the near future, she believes “your value will not be what you know, but what you share.” • This social sharing shift will change the way businesses hire, who they hire and how they compensate workers • Employees will be rated by bosses, colleagues and even customers on the value of the information they create which could impact compensation • She also said “Data Analytics Will Revolutionize Decision-Making” and “Consumer Segments Will Cede To The Individual”