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Unit 1.06

Unit 1.06. Business Correspondence. BUSINESS LETTER. The message , or body, is the most important component of an effective business letter. The message explains the purpose of the letter and expresses the writer’s thoughts to the reader. BUSINESS LETTER.

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Unit 1.06

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  1. Unit 1.06 Business Correspondence

  2. BUSINESS LETTER The message, or body, is the most important component of an effective business letter. The message explains the purpose of the letter and expresses the writer’s thoughts to the reader. .

  3. BUSINESS LETTER The opening, address, and heading direct the business letter to the appropriateperson. Do NOT address a letter to just a company. It could end up in the trash. A business letter is ineffective if the message is not well written and clearly understandable.

  4. SELLING THROUGH LETTERS One reason for writing business letters is to sell goods/services. Employees write letters introducing new goods/services encouraging customers to buy. Well-written letters should create interest /increase sales.

  5. PERSONAL COMMUNICATION Communicating with friends, accepting social invitations, and applying for personal credit are reasons why individuals write personal letters

  6. REVIEW

  7. 117. What is the most important component of an effective business letter? • Opening B. Message C. Address D. Heading

  8. 117. What is the most important component of an effective business letter? • Opening B. Message C. Address D. Heading

  9. 118. What is one reason why an employee might write a business letter? A. To apply for personal credit B. To accept a social invitation C. To communicate with friends D. To sell goods and services

  10. 118. What is one reason why an employee might write a business letter? • To apply for personal credit B. To accept a social invitation C. To communicate with friends D. To sell goods and services

  11. ADDRESS What is the most ineffective way to address a business letter? • To a company employee • To the company (no name provided) • To the president of the company • To the owner of the company

  12. ADDRESS What is the most ineffective way to address a business letter? • To a company employee • To the company (no name provided) • To the president of the company • To the owner of the company

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