1 / 15

AGM Presentation

AGM Presentation. 23 June 2015. WHY BIDS WAS ESTABLISHED. COMPETITION FROM M50. MARKETING SPEND & BRANDING AMONGST OUR COMPETITION. City out of fashion. FIGHT BACK PROMOTE CITY. Promote city Addressing barriers to growth. MODEL OF FAIRNESS. New York & Philadelphia UK.

kellya
Download Presentation

AGM Presentation

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. AGM Presentation 23 June 2015

  2. WHY BIDS WAS ESTABLISHED COMPETITION FROM M50 MARKETING SPEND & BRANDING AMONGST OUR COMPETITION • City out of fashion FIGHT BACK PROMOTE CITY • Promote city • Addressing barriers to growth MODEL OF FAIRNESS • New York & Philadelphia • UK DEMOCRATIC DECISION OF THE BUSINESS COMMUNITY • Business determine the priorities - Marketing vs cleaning • Business promotion best done by businesses GROUP SCHEMES NEUTRALISE ANY ADDITIONAL COST

  3. A TIME OF RAPID CHANGE • THE WORLD IS CHANGING VERY FAST & WE NEED TO ADAPT • USE OF CITIES IS BEING REDEFINED • 20th century defined by motor transport • 21st century will be defined by technology • ADVENT OF M-COMMERCE • Mobile enabled website • Retailers must be multi-channel • Evenings & Sundays • OUR WORK BEING SUPPORTED BY GOOGLE & TWITTER

  4. DIRECT IMPACT OF M-COMMERCE

  5. FACING THE CHALLENGE • THE BUILDING OF EXPERIENCE • EVENING TIME USE • 65% of people would shop if shops stayed open later • 80% of that 65% want to socialise as part of the same trip • DISTRICT IDENTITIES • Each district must have its own identity & range of offer

  6. FOOTFALL COMPARISON

  7. UNDERSTANDING THE PSYCHOLOGY

  8. EXPLORING THE SOCIAL ASPECT 40% of younger people shop in Dublin city for an ‘impromptu night out’. Younger people prefer to socialise in the city. 60% shop where their friends socialise

  9. EXPLORING THE SOCIAL ASPECT 40% • WORK BEING UNDERTAKEN BY GERRY FARRELL • SPEAKING THROUGH PUBLICATIONS • CITY IS STARTING TO BE SEEN AS SAFER • CO-ORDINATION OF APPROACH & NEXT STEPS REGAINING THE OLDER DEMOGRAPHIC.

  10. COMPARISON WITH SHOPPING CENTRES • FAMILY MARKET OPTS OF THE OUT OF TOWN CENTRE • REASONS: • COST OF CAR PARKING • CONVENIENCE • EASE OF ACCESS & CERTAINTY OF SHOPPING DURATION • CLEAN & SAFE • EXPERIENCE IS NOT MENTIONED • FAR MORE VULNERABLE TO M-COMMERCE • DUNDRUM IS ALREADY REACTING

  11. BUILDING FOR SUCCESS • MAJORITY OF DUBLINERS BELIEVE CITY EXPERIENCE HAS IMPROVED • OUTDOOR SEATING • Contract with Dublin City Council • Cleaning & safety • Acceptable standards • BETTER PEDESTRIAN ENVIRONMENT • USE OF WOLFE TONE SQUARE • SHARED ACCESS SPACES

  12. HIGHLIGHTS OF 2014 • FOOTFALL CONTINUED TO INCREASE:2.1 MILLION EXTRA PEOPLE IN 2014 & VACANY RATES ARE JUST BELOW 9.5%, A REDUCTION SINCE THEIR PEAK OF 15.4% IN 2010. • WEBSITE SYNOPSIS: • Dine in Dublin website saw 148,000 visitors and 400,000 page views • Dublin Fashion website saw 54,000 visitors and 100,000 page views • Dublin at Christmas website saw 84,000 visitors and 573,000 page views • 110,000 followers on social media who have signed up to follow us and receive positive messages about Dublin city on a daily basis

  13. HIGHLIGHTS OF 2014 • FOOTFALL OF 9,388,500 RECORDED ON GRAFTON STREET - THE HIGHEST CHRISTMAS FOOTFALL LEVEL SINCE 2007. • THE CHRISTMAS MARKET AT ST STEPHEN’S GREEN RECEIVED 726,600 VISITORS OVER THE SIX WEEKS LEADING UP TO CHRISTMAS. • MEDIA VALUE OF €1.1M • MORE THAN 60 RESTAURANTS INVOLVED • ADDED ON-STREET EVENTS INCLUDING THE HUGELY POPULAR DINE IN DUBLIN FOOD PAVILION • MEDIA VALUE OF €248,850 • MORE THAN 150 RETAILERS, BARS, AND RESTAURANTS INVOLVED • IRELAND’S LARGEST FASHION EVENT • ADDITION ON ANOTHER EVENING SHOW ON THE SATURDAY • MEDIA VALUE OF €1.3M

  14. NEW PROJECTS FOR DUBLINTOWN PROMOTION OF DISTRICT AGENDAS PARKING & MOBILITY ASSISTANCE CITY WIDE LOYALTY SCHEME M-COMMERCE TRAINING

  15. DUBLINTOWN DISTRICT GROUPS CREATIVE QUARTER & INTERNATIONAL RECOGNITION HENRY STREET & DISTRICT BRANDING / PROMOTION GRAFTON STREET & SELLING THE EXPERIENCE DAME DISTRICT & CCTV / PEDESTRIAN MOVEMENT TALBOT STREET & ACCESS / INFORMATION HIGHLY ATTENDED DISTRICT MEETINGS

More Related