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History of a media conglomerate A power point presentation by Kelsey Kane
The genius Walter Elias Disney was born Dec. 5, 1901 in Chicago, IL to Walt and Flora Call Disney and was the fourth of five children He grew up in Marceline, MO, and Kansas City, MO Disney dropped out of school at 16 and became an ambulance driver for the Red Cross in France during WWI He moved to CA in 1923 and with his brother Roy founded the Disney Brothers Cartoon Studios
The animation The Disney brothers’ first project were their “Alice Comedy” features about a little girl in a cartoon world Mickey Mouse made his first appearance in 1928 in the cartoon “Steamboat Willie” “Snow White and the Seven Dwarfs” became the first full-length animated musical, making $1.4 million at the box office in 1937 despite the Great Depression In the next decade during WWII, Walt would put his talents toward producing propaganda and training films for the military and cartoon shorts to boost morale
The happiest place on earth Walt envisioned a self-sufficient theme park owning and operating its own hotels, restaurants and stores Disneyland opened in 1955 and featured 18 attractions over 160 acres The park cost $17 million to build and became a quick success due to corporate sponsorships to subsidize costs that were repurchased once the park started making revenue. Tickets were only $1, while tickets today are $80 The company went public in 1940
The end of an era To quietly acquire the 28,000 acres for his new theme park in FL, Walt bought plots under aliases to avoid price increases and production started in 1964 Walt died of cancer Dec. 15, 1966 Roy saw through the opening of Walt Disney World in 1971 only to die 2 years later A team previously trained by Walt and Roy took control of the company until the hiring of Michael Eisner as the new CEO in 1984
The revival Under Michael Eisner, the movies “The Little Mermaid”, “Beauty and the Beast”, “Aladdin”, and “The Lion King” were released and became huge box office successes Eisner established Hollywood Records, Hyperion Books, and Disney Press, acquired Miramax and Dimension Films, and saw through the Walt Disney Theatrical and Disney Cruise Lines Disney had seen its annual revenue increase from $1.7 billion to $25.4 billion since Eisner In 1995, directed by Eisner, Disney acquired the ABC Television Network for $19 billion, marking the second largest corporate takeover in history
The now Eisner left the Disney company in 2004, after increasing the total enterprise value 19% over his 21 years there Roger “Bob” Iger was hired as the new CEO in 2005, and remains there today After notable Pixar co-productions like “Toy Story and “Finding Nemo”, Iger established a merger between Pixar and Disney in 2006, in which it is now a wholly-owned subsidiary of Disney In 2009, Disney also acquired Marvel Disney is growing at a compounded rate of 8% annually under Iger
The future Disney is currently settling agreements to start production on a theme park in Shanghai, China Movies to be released in theatres are “The Avengers” May 4, 2012, “Brave” on June 22, 2012, and “Frankenweenie” Oct. 5, 2012 Walt Disney World is undergoing an expansion in their Fantasyland section, incorporating more Disney princess attractions Bob Iger plans to resign as CEO in March 2015, and serve as executive chairman until June 2016
“I hope we never lose sight of one thing – it was all started by a mouse” -Walt Disney
