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HP and VMware Lower Mid-Market Virtualization Campaign. April 3, 2008. What is the focus of this campaign? What is the Virtual In-Box Environment Solution? What is HP integrated VMware ESXi 3.5?. Today’s agenda. What is the focus of the campaign?.
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HP and VMware Lower Mid-Market Virtualization Campaign April 3, 2008
What is the focus of this campaign? What is the Virtual In-Box Environment Solution? What is HP integrated VMware ESXi 3.5? Today’s agenda
What is the focus of the campaign? • Secure HP as the infrastructure platform for VMware consolidation opportunities (servers, storage, infrastructure software, care packs, etc.) • Sell HP’s VMware virtualization software and support (note: the VMware virtualization software sold by HP must be sold with an HP server in +/- 30 days from date of software purchase; exceptions to this are ELA’s, VMware upgrades and support renewals) • Sell HP’s VMware capacity planner assessment service (care pack offering) • Sell the Virtual In-Box Environment (VIBE) solution developed by Virtual Blocks to provide your customer’s with a simple, cost effective and scalable virtualization solution • Position HP’s integrated hypervisor offering for VMware which provides improved security, reliability, and simplified management along with rapid installation, configuration, and deployment • Maximize your opportunity to sell your organization’s services (assessments, proof of concepts, implementations, migrations, outsourcing, etc.) • Enhance our collective ability to compete with a comprehensive solution sales approach
Campaign Overview– HP Deliverables and Commitments • HP led telemarketing campaign through HP’s in-sourced telemarketing resources from OnPath • HP’s customer list, prospect list and rental list to be used by OnPath to address the target audience of lower mid-market organizations across Canada with 100-249 employees. Target is Senior IT Managers for software and hardware and applicable C-level executives. The HP prospect list source is the Harte Hanks database. • Qualified leads from this campaign to be delivered to selected partners who agree to sell the VMware virtualization software and support sold by HP plus the applicable HP server • Selected partners will receive qualified leads for an agreed upon geographic area • Qualified leads to be delivered to selected partners via HP’s Inside Sales Reps • HP has developed a resource page where all content that has been developed for this campaign will be posted to assist you in the sales process: • A copy of the call guide developed by HP, VMware, Virtual Blocks and OnPath • Sales tools specifically designed for selling HP based VMware consolidation solutions (messaging guide, whitepapers, reference configurations, web links, etc.) • Relevant HP product offers where applicable • The resource page can be accessed at: www.hp.ca/vmware_lower • User name: hppartner • Password: vmwarelmm
Campaign Overview– What we need from you to participate in this campaign • For all qualified leads you receive, your call to action can include: • the promotion of an upcoming event such as a seminar or webinar you will be delivering around HP based VMware consolidation solutions • an assessment service that you have developed to help customers understand the benefits and impact of virtualization in their environment • other unique offers you have available for virtualization opportunities • As next steps if you wish to receive qualified leads for your assigned geographic area, we need you to confirm the contact in your organization that qualified leads should be sent to (name, email address, phone number)
What is the focus of this campaign? What is the Virtual In-Box Environment Solution? What is HP integrated VMware ESXi 3.5? Today’s agenda
IT Realities • You have multiple servers • You may have multiple locations • You have servers with different functions • You are supporting different types of hardware • Your IT resources grow dynamically with your business • Your business suffers when servers are unavailable Power issues? Cooling issues? Uptime issues? Your Data is Critical
What’s the Solution? Virtualization
Why haven’t you Virtualized? • Where do I start? • How do I make it fault tolerant? • Can I support it? • Hardware and Software costs • Implementation costs • IT Resource costs Getting there Price Complexity Now What
Introducing VIBE Enterprise Hardware Easy Setup High Availability Automated Network Config Documentation
Set-up Wizard Managed Network Switch Virtual Center (Hardware Manager) VMWare (ESX 3i) VMWare (ESX 3i) Reliable Hardware Reliable Hardware Teir 1 Enterprise Grade Server Teir 1 Enterprise Grade Server Clustering Technology Playbook
Introducing What else makes VIBE special • Setup Wizard • Clustering • Playbook
Setup Wizard Automatic Configuration Network Firewall discovery VLAN creation DMZ and Network Environment Preps Hardware Preps Storage Preps Clustering
Clustering High-Availability Replication of VM’s Automatic recovery of VM’s in event of hardware failure Real-time Replication of data
The VIBE Playbook THE Quick Setup Guide for your Environment Step-by-step Guide to Virtualization Operating Guide for your VIBE
Building Virtualization Solutions for Business Exclusively Available through Synnex VIBE begins shipping May 2008
What is the focus of this campaign? What is the Virtual In-Box Environment Solution? What is HP integrated VMware ESXi 3.5? Today’s agenda
Customer challenges: Difficult/time-consuming to install hypervisor Typically need Linux knowledge to install hypervisor Under-utilized servers Adopting virtualization seen as a big a commitment (especially smaller customers) Integrated hypervisor benefits: Hypervisor is shipped factory installed in the server, serial number already entered. Hypervisor is in a ready-to-run state Low priced for basic features with option to upgrade Smaller hypervisor footprint means fewer exploitation points Integrated Hypervisor Drivers The virtualization market is rapidly growing and has a number of new entrants, with many of them looking at “integrated” hypervisors as the next big step.
HP ProLiant iVirtualization What is HP ProLiant iVirtualization? • ProLiant servers with iVirtualization boot directly from an internally installed USB key • New servers are ready to run VMware 3i virtualization technology right out of the box. Active hardware management using HP SIM • HP Systems Insight Manager providers are included to pro-actively surface hardware monitoring data • Servers are proactively polled in two minute increments • Some subsystems will send alerts when an issue has occurred (CPU, fan, power, memory) Consolidated lifecycle management • Future updates to product images are made using the same tool used to update ProLiant system firmware Broad server support • HP offers the broadest range of supported servers in the market
Benefits of 3i Server Integration Reduce entry price Intuitive start-up and easy to use Diskless servers Reliable and secure Benefits of 3i Server from HP Choice of VMware ESX Server 3i and VMware ESX Server 3i Enterprise edition delivered via a USB installed in internal USB port Consistent, reliable ProLiant experience Active hardware management using HP SIM – a foundational element of HP Insight Control Management portfolio Consolidated lifecycle management Broad range of supported servers provides investment protection HP integrated VMware ESX Server 3i HP ProLiant and BladeSystem servers with VMware ESX Server 3i based editions integrated provide a simplified virtualization start up experience and reduced security risk. Internal USB Port
Traditional ESX Server 98% 2% Agent Agent RPM … RHEL3-based Service Console Helpers VMM VMM VMM VMkernel Storage Networking Resource Management HAL and Device Drivers Disk Footprint: 2 GB Disk Footprint: 32 MB >50% Percent of Patches
ESX Server 3i: Thin Virtualization! 98% 2% Agent Agent RPM … RHEL3-based Service Console Helpers VMM VMM VMM VMkernel Storage Networking Resource Management HAL and Device Drivers Disk Footprint: 2 GB Disk Footprint: 32 MB Percent of Patches >50%
Power on server and boot into hypervisor Configure Admin Password (optional) Modify network configuration Connect VI Client to IP Address Or manage Enterprise Edition with VirtualCenter Start Running VMs in Minutes 3i
Management without the Service Console Any existing scripts or command line operations that had been written to execute in the Console operating system (OS) will need to be modified to run in the Remote CLI or through the Virtual Infrastructure Client. A Linux-based management VM is still available to customers as an environment to run their own management tools.
Multiple licensing options HP integrated VMware ESX Server 3i Stand Alone • For single server deployments • Compatible with VI Client only • HP image includes HP Systems Insight Manager providers • Optional technical software support and updates • Can be upgraded to HP integrated VMware ESX Server 3i Enterprise Edition HP integrated VMware ESX Server 3i VI3 Enterprise Edition • For multi-server VI3 installations • HP image includes HP Systems Insight Manager providers • Includes 1-year 9x5 unlimited technical software support and updates VI3 Enterprise VI3 Standard Additional licenses to build a virtual infrastructure VI3 Starter Available standalone or in a bundle ESX Server 3i
VMware Infrastructure 3 Most effective way to manage your infrastructure Mainframe-class reliability and availability Platform for any OS, HW, Application Add’l Benefits of Server Integration Plug-and-play capacity management ESX Server 3i Enterprise Edition supports VI3 1:Many Management (VirtualCenter) Mobility (VMotion) Resource Management (DRS) Availability (HA) Distributed services that act on groups of servers
HP integrated VMware 3i supported servers • DL380 G5 • DL580 G5 • DL585 G2 • DL385 G2 • BL685c • BL680c • ML370 G5 • BL460c • BL465c • BL480c
HP hardware management with 3i Reliability is a hallmark of ProLiant servers. HP management in a 3i environment ensures a higher degree of hardware management than is available natively. HP CIM providers on 3i surface both physical asset and system status information: • Physical asset information relates to surfacing information about what is installed on the server, such as the CPU, memory footprint, etc. • Status information about system components is what is needed to truly manage the hardware. HP has two ways of providing the most up to date information regarding HP hardware: • Polling of the system in two minute increments • Some subsystems will send alerts when something has occurred on the hardware.
HP CIM provider information Version 1, March ’08 Supported Functionality • Consolidated Status • Indications • Virtual System Guest to Host associations • System Event Log (SEL) Record Log Supported Infrastructure Components • CPU • Fan • Power Supply • Temperature Sensors Note: Use of CIM providers requires HP SIM 5.2
HP Smart Update Manager integration Same tool used to update system, iLO, Smart Array, Hard drive, OA, and NIC firmware HP Smart component technology used to deliver USB Key image The Smart Component will flash the entire image on the key Redundant image environment: Target image location is to USB key partition, which maintains existing image in separate partition on USB key in case of failure Investigation in progress on flashing USB key image remotely via CLI and remote HPSUM GUI 3i lifecycle management with HP SUM
Support options HP subscription and support
HP Insight Control Supports ESX 3i • Virtual Machine Management Pack 3.5 • Coming late March 2008 • Extends HP Systems Insight Manager to manage VMs • Unified physical and virtual management • Heterogeneous VM control • Integrated HP Select Edition of Citrix XenServer • Citrix XenServer 4.0 • VMware 3i, VI3, and Server • Microsoft Virtual Server 2005 and 2005 R2 • VM control functions • Start, Stop, Pause, Suspend, Copy, Move, Templates, Backups • Provides VM guest to host association in HP SIM • Performance monitoring of VM guests and hosts
HP Server Migration Pack supports 3i The only server migration tool tailored specifically for HP ProLiant and HP BladeSystem • One tool supports physicaland virtual migration needs • Physical to ProLiant (P2P) • Virtual to ProLiant (V2P) • Physical to Virtual (P2V) • Virtual to Virtual (V2V) • Supports VMs from VMwareand Microsoft • Runs standalone or integrates with HP SIM • Supports concurrent migrations • Integrated hypervisor support for VMware 3i and Citrix XenServer coming in SMP Universal 3.5 in late March 2008
90 day free warranty Support and Service is optional on the base hypervisor sku only. The Enterprise Edition skus require purchase of SnS. If SnS is not purchased with the base hypervisor sku, the following 90 day free warranty is available from HP:
Service & Support 3i does NOT take on the server warranty SnS is sold for the VMware license just like it is today • SnS is optional for the ESX Server 3i base hypervisor sku • SnS is required for the ESX Server 3i Enterprise Edition skus
Background Information
Virtualization: an approach to pooling and sharing IT resources so supply meets demand. It’s a key enabler of the transformation to an Adaptive Infrastructure. HP has the technology and expertise to help you achieve real business benefits from virtualization today.
Virtualization is a freight train "Virtualization is a technology that will change the way enterprises handle their IT environments. From storage, to systems, to applications, to desktops, it promises to make business more agile, more secure, more efficient, more available, and more productive. It is hard to underestimate how important it will be." — Andi Mann, Research Director, Enterprise Management Associates “Virtualization will be the most important technology in IT infrastructures and operations up to 2010 ” — Tom Bittman, Gartner Is it [virtualization] the most disruptive technology in business computing since the Internet? —The Economist, Jan-17-08
Adaptive infrastructure • Scalability based on standards • IT services and solutions • Scalability based on standards • IT services and solutions • Energy-efficient computing • Energy-efficient computing • Unified Infrastructure Management • Unified Infrastructure Management • Proactive best practices and built-in protection • Proactive best practices and built-in protection • Dynamic IT re-deployment to meet changing business demand • Dynamic IT re-deployment to meet changing business demand Driving the next generation of IT Current state Future state Low-costpooled ITassets High-cost IT islands Automated 24x7 lights-out computing IT Systems & Services Security Automation Power & Cooling Management Virtualization • Pooling and sharing of IT resources to optimize utilization
HP virtualization An approach to pooling and sharing IT resources Current stateInefficient, rigid silos of IT Future stateIT supply meets business demand ERP CRM Web • Reduce costs • Increase agility • Improve quality ERP CRM Web Server Storage Network Software Transforming people, process, and technology Essential for an Adaptive Infrastructure
Why do you need virtualization? Web Server DNS/DHCP Services NT App Server Firewall Services Web Server NT App Server Proxy Services AD/LDAP Services Utilization Without virtualizationLow utilization 100% 80% 60% 40% 20% 0%
Why do you need virtualization? • Oracle • BizTalk • VPN Server • Linux • Firewall • Siebel • Active Directory • BEA WebLogic • NT App Server • Exch 2000 • OpenView • MySQL • Jabber • DNS Services • LDAP Services • SQL Server • Proxy Services • NT BDC • Apache • JBOSS • Secure VPN • App Server • Notes • Web Server • SMS • NT App Server • DHCP Services Web Server DNS/DHCP Services NT App Server Firewall Services Web Server NT App Server Proxy Services AD/LDAP Services Utilization With virtualization50-100% increase in utilization 100% 80% 60% 40% 20% 0%
How does x86 virtualization from HP solve your problems? Commonly cited problems… Virtualization solutions… • Server consolidation/Optimization • Improve utilization. • Optimize platforms for peak usage periods and user loads. • Respond faster to business needs. • Disaster Recovery • Maintain the availability of critical applications. • Respond quickly to threats • Test and Development • Leverage resources and quicken test to production • Client Virtualization • Safeguard data • Common and flexible desktop Source: Yankee Group 2006 Global Server Virtualization Survey
HP and VMwareSolution Building Blocks Services and Expertise Plan Deploy Operate Support and Subscription HP Systems Insight Manager Core managementservices Physical Management Virtual Virtualization layer and guests VMware ESX HP Serversand Storage Physical platform
HP is the world’s leading brand for x86 servers, storage, management software, services and support. HP ProLiant servers and HP BladeSystem provide an ideal platform for VMware. HP has more certified platforms for VMware than any other vendor. Certification gives you the confidence to run mission-critical applications in a virtualized stack. HP StorageWorks systems provide an ideal storage platform for virtualization over a SAN. Solution building blocks HP platforms certified for VMware
An optimal platform for virtualization Blade density and low power consumption Economical attachment to SAN environments Smaller footprint within data center Deployment advantages Ability to pre-provision enclosure bays with virtualization layer and guests Virtual Connect no need for MAC or WWN assignments Recovery advantages Ability to rip-and-replace entire virtualization stack Quick changes without cabling Extensive manageability for hardware and software Solution building blocks - Servers HP BladeSystem Windows Windows Linux Linux Linux Virtualization Layer
Solution building blocks Assess Performance Management Pack Migrate Server Migration Pack Provision Rapid Deployment Pack Manage Virtual Machine Management Pack Control Integrated Lights-Out Pack Patch Vulnerability and Patch Management Pack HP integrated virtualization management HP Systems Insight Manager Core management services Discovery, SecurityAssociation, Events, Inventory Physical platforms Virtual platforms HP Systems Insight Manager—one platform unifies it all