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VASP Value Added & Specialty Products David Howard, Alex Forrester, Luis Peláez, Gabriel Gallo

VASP Value Added & Specialty Products David Howard, Alex Forrester, Luis Peláez, Gabriel Gallo. A new business adventure. May 2011. Argos bought Lafarge’s assets. Jul-Sep 2012. Initial assessment to VAP’s model. (I Semester ) 2012 2013.

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VASP Value Added & Specialty Products David Howard, Alex Forrester, Luis Peláez, Gabriel Gallo

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  1. VASPValue Added & Specialty ProductsDavid Howard, Alex Forrester, Luis Peláez, Gabriel Gallo

  2. A new business adventure May 2011 Argos bought Lafarge’s assets. Jul-Sep 2012 Initial assessment to VAP’s model (I Semester) 2012 2013 Sep – Jul: Immersion in US, work plan and transfer protocol to the Regions. (II Semester) 2013 2014 Assistance plan & follow up to regionals.

  3. What we found… 3 KEY FINDINGS IN THE BUSINESS MODEL

  4. And the lessons learned? Operational Excellence Higher standards of production Quality Assurance Best Practices

  5. And the lessons learned? Value Selling Branding Recognition Business Models IMOM: Incremental Margin

  6. And the lessons learned? Key Partners Certifications Key Suppliers Research Centers

  7. Solutions making a difference… CONCREFLOW DRAINCRETE 1.839 y3 + 14.66 USD $26.959 4.330 y3 + 3.12 USD $13.510 55.746 y3 + 5.76 USD $321.097 CONCREPAVE PRIME GREEN G - CRETE 77.313 y3 + 1.86 USD $143.802 46.240 y3 +$15.95 USD $737.528 45.219 y3 + 2.62 USD $118.473 PALETTE CRETE

  8. Key figures in the US US $1.2 m in additional revenues. 25%of the total VASP volume generated an IMOM $8.00 or higher. 137 % of compliance Vs. Target.

  9. Key figures at Argos 788.000 y3 shipped. 8.64%accounts for VASP total concrete portfolio shipped up to date. (Volume) $11.70 IMOM/y3

  10. What is going on today? • Implementing Operational Excellence • Color Concrete • Pervious Concrete • VASP Branding Assessment • Launch plan Portfolio (8 Products) • Defining and implementing • Work Plan (3 phases).

  11. What is happening globally… Concrete: 1/3 of volumes in special concrete. 2015 target: 45% special concrete by volume. Source: 23 Combined General Meeting | May 7, 2013 |

  12. THANKS

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