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Vic McClelland ERICSSON

Apps2.0 Joint Innovation. Vic McClelland ERICSSON. Comms. Apps. Global Mobile Revenues. 1 400. 1 200. 1 000. 800. Mobile Broadband PC. BUSD. 600. Mobile Broadband Phone. 400. SMS. 200. Mobile voice. 0. 2008. 2009. 2010. 2011. 2012. 2013. 2014. 2015.

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Vic McClelland ERICSSON

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  1. Apps2.0 Joint Innovation Vic McClelland ERICSSON

  2. Comms Apps Global Mobile Revenues 1 400 1 200 1 000 800 Mobile Broadband PC BUSD 600 Mobile Broadband Phone 400 SMS 200 Mobile voice 0 2008 2009 2010 2011 2012 2013 2014 2015 Source: Gartner (December 2009) Source: Ericsson This slide contains forward looking statements

  3. Subscriber and ARPU trends in Western EuropeSource: Analysys Mason Apps Comms

  4. Internet Value Chain Economics Report B2B Revenues 2008 Total Internet Market = $1,195b Communications = $19b B2C Revenues 2008 Total Internet Market = $732b Communications = $4b Apps 2.0 Web + Comms Opportunity Untapped opportunity with Comms + Internet

  5. Operators Joint innovation Internet companies VentureCapitalists PoC Search Screen Nominate EcosystemPartners Apps2.0 Universities And joint Innovation to create Apps2.0

  6. QoE IntegratedWeb & Comms Control my stuff Faster Downloads API’s for Web + Comms QoS Turbo Boost HTML5 HetNet Coverage Customer& NetworkData Mobility Broadband Cloud Apps at work& home Better QualityVideo High Speed Low Latency CallTriggerEvents App AwareCaching NetworkAware Apps Security App aware Charging Relevant Stuff Ubiquitous Connectivity Flexible &Understandable Charges

  7. Mobility broadband cloud networked society

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