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I want to be part of the campaign!

I want to be part of the campaign!. The 1:1 Conversation. Mobilizing To Action: PSA. S olution : Hope What specifically & meaningful can be done about? P roblem : Anger A ction : Opportunity What are they angry about Make the specific & o r threatened by? d oable ask.

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I want to be part of the campaign!

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  1. I want to be part of the campaign!

  2. The 1:1 Conversation

  3. Mobilizing To Action: PSA Solution: Hope What specifically & meaningful can be done about? Problem: Anger Action: Opportunity What are they angry about Make the specific & or threatened by?doable ask

  4. Organizing Conversations Intentional conversations that go deeply into a person’s: • Issues: What we act on • Values: Principles, what motivates us • Interests: What’s our stake in it Assessment from the conversation: • Capacity: What resources can be offered • Commitment: What resources are offered Goal: Learn a person’s story and what matters to them. Build a relationship, assess them, and figure out potential common concerns.

  5. Mobilizing Conversations Prompted conversations that make the ask. Solution Problem Action Goal: Find common concern. Find what is a problem or point of agitation for a person to make link between person’s problem and the solution that leads them to take some action.

  6. 1:1 Dos & Don’ts Do • Schedule time to have this conversation • Ask questions and plan to listen • Follow the PSA • Share experiences and deep motivations • Share a vision that articulates a shared set of interests for change • Be clear and very concrete about “when” and “what” of the next steps Don’ts • Try to persuade rather than listen • Chit chat about private interests • Skip stories to “get to the point” • Miss opportunity to share ideas about how things can change • End conversation without clear plan for next steps

  7. 1:1 Asks Concrete Asks “We are having a team meeting next Thurs. at 8pm. Can you come and help us brainstorm our March grassroots action?” “We need more doctors giving presentations about the ACA. We’re having a Be An Educator training this Tues. at 7pm. Can you attend so you can help us do the med student presentation at the end of this month?” “We’re in the midst of a critical letter to the editor push. We need to get 10 more letters written this week. Can you write an LTE by this Friday? I can send you our LTE guide, sample LTE, and info on where and how to submit it.” “Can you hand out this ACA Myths & Facts flier to 10 people before the end of this week? Even just getting this flier in people’s hands can go a long way to helping educate people about the benefits of the ACA.” Wishy-Washy Asks “Do you want to join our state team?” “Are you interested in being an educator?” “Want to write a letter to the editor?” “Here’s some fliers you can pass out to people.”

  8. Recap • New sign-ups get routed to you • You set-up a 1:1 conversation with them • You PSA them – organize and mobilize! • They feel empowered and take action! • You engage them again and again and… • All the awesome work you do together gets reported back

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