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OpenRTB Group Meeting April 9

IAB Ad Technology Council. OpenRTB Group Meeting April 9. IAB Co-chairs Bill Simmons, DataXu Roland Cozzolino , MediaMath Neal Richter, Rubicon Project April 8 , 2013. OpenRTB Mission. Opportunities and risks

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OpenRTB Group Meeting April 9

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  1. IAB Ad Technology Council OpenRTB Group MeetingApril 9 IAB Co-chairs Bill Simmons, DataXu Roland Cozzolino, MediaMath Neal Richter, Rubicon Project April 8, 2013

  2. OpenRTB Mission • Opportunities and risks • Accelerate growth of programmatic buying by providing a reference API for buyers and sellers • Normalize ad tech terms used in RTB to prevent common technology/business blockers (example: confusion about seats, members, buyerID, dealID etc.) • Increase quality and safety by including QAG compliance into OpenRTB • Provide standardized way of providing publisher information to buyers • Seek out and standardize emerging processes in Ad Tech near the RTB ecosystem • Discussion • Need to be clear that IAB is not forcing all RTB buyers to standardize. Participation is optional.

  3. April 9th Meeting Agenda • News & Updates • Governance policy • OpenRTB 2.1 Feedback? • OpenRTB 2.2 Proposals • PMP/Deal • Mobile & Video Attributes/Values • Other Projects • Survey • Order Automation standard • DealID bidding best practices • General Documentation

  4. News and Updates • IAB Ad Tech Council meeting • 40+ People • 6 Major initiatives • Consumer experience (Malware, Ad quality, Native Ads) • Data standards (data definition and passing) • eBusiness (order and invoices XML) • Future of the Cookie (evolution of cookie) • 3Ms/Viewable Impressions • OpenRTB • Evangelism of 2.1 • Open Source Bidders

  5. OpenRTB Governance The group is considering a proposal to establish formal policy for open governance. • Modeled after Apache policy • Co-Chairs (Participating with IAB) • 3 Levels • Project Management Committee • Committers (Voting members) • Contributors • Decision Process • Open Questions

  6. Roles of PMC and Committers • Responsibilities of PMC • Granting Commitership • Accepting approved changes • Publisher of the Spec • Co-Chairs are liaisons to IAB • Responsibilities of Committers • Vote on proposals • Technical leadership of Spec • Responsibilities of Contributors • Make suggestions • Bring ‘use cases’ to the group • Advocate usage and adoption • Answer questions of others • Initial PMC (Proposed) • Bill Simmons • Neal Richter • Jim Butler • Jason Shao • PravinSavkar • Seth Yates • IAB Observer (non voting) • Initial Committers • TBA

  7. Decision Process • Anyone proposes an extension/change • Change should be reasonably detailed with use-cases • Open discussion period • Committer call for a vote at conclusion of discussion • Votes can break ties/conflicts and approve changes • Lazy consensus of committers • Three yes/+1 and zero no/-1 • One vote per company/entity • PMC accepts vote and implements change • PMC has the right under extreme circumstance to send it back for changes. • Release Candidate published when sufficient changs accumulate • IAB will review new Spec for official release • 30 day comment period

  8. OpenRTB 2.2 Mobile/Video • API (MRAID) • Enumeration • Assumption of 1.0 • Expand into different levels • Adopt Apple’s AdvertiserID • More Device types • Mobile vs Tablet • Hashed MAC Addresses • md5 and sha1 • Creative API Declarations • Use cases and patterns? • TODO: Write spec

  9. OpenRTB 2.2 DealID • Standardized DealID extensions • DealID • Buyer/SeatID • Floor price • Deal class/priority • There are many variant DealID extensions to RTB, yet no clear semantics nor consistency. • Best Practices document for bidding and exchange logic • Use cases and patterns

  10. Order Automation API • Common standard for inventory packaging and Order automation • Supports ‘programmatic guaranteed’ • Supersedes March 2012 AIDA draft for inventory packaging API. • The ‘Order/Deal’ desperately needs standardization to complement DealID standardization

  11. Open Source Bidders • OpenRTB compliant open source bidder implementation • DataCratic released RTBKit in Feb. • http://rtbkit.org/site/ • GitHub projects • https://github.com/openrtb/openrtb2x • https://github.com/EigenDog/openrtb • https://github.com/if6was9/openrtb

  12. Other Projects • Implementers Survey • Call for 1.0 migration? • OpenRTB 101 for Non-geeks • Protocol Validation service • Whitepaper reviewing the RTB protocols vsOpenRTB? • Server2Server API Migration to OpenRTB?

  13. Technical Discussion • Open Time

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