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OpenRTB

IAB Ad Technology Council. OpenRTB. Bill Simmons, DataXu Roland Cozzolino , MediaMath Neal Richter, Rubicon Project. OpenRTB is important. Current situation Completely adopted by BRX and Nexage , partially adopted by 80+ companies Opportunities and risks

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OpenRTB

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  1. IAB Ad Technology Council

    OpenRTB

    Bill Simmons, DataXu Roland Cozzolino, MediaMath Neal Richter, Rubicon Project
  2. OpenRTB is important Current situation Completely adopted by BRX and Nexage, partially adopted by 80+ companies Opportunities and risks Accelerate growth of programmatic buying by providing a reference API for buyers and sellers Normalize ad tech terms used in RTB to prevent common technology/business blockers (example: confusion about seats, members, buyerID, dealID etc.) Increase quality and safety by including QAG compliance into OpenRTB Provide standardized way of providing publisher information to buyers Discussion Need to be clear that IAB is not forcing all RTB buyers to standardize. Participation is optional.
  3. We are going to do good stuff OpenRTB 2.1 spec draft, provided by BRX is under review AIDA: publisher information API proposal lead by Rubicon/Pubmatic Discussion Do these seem like the right goals? What else should we be doing, or not doing?
  4. Join us! Initiative co-chairs Bill Simmons, DataXu, bill@dataxu.com Roland Cozzonlino, rcozzolino@mediamath.com Neal Richter, nrichter@rubiconproject.com How to get involved and next steps Join mailing lists for openrtb-dev and openrtb-user Need reviewers for AIDA and OpenRTB 2.1 Contact via email or mailing list Need commitment from companies to AIDA
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