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Wiki Presentation

Wiki Presentation . Maria Berens , Sara Bowring, Sanya Rehman and Hayley Briggs. Agenda . About New Look O ur roles Customer of New Look Comparative shop & competitors Improved brand identity Marketing SWOT for New Look Our teamwork. About New Look. Founded in 1969

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Wiki Presentation

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  1. Wiki Presentation Maria Berens, Sara Bowring, SanyaRehman and Hayley Briggs

  2. Agenda • About New Look • Our roles • Customer of New Look • Comparative shop & competitors • Improved brand identity • Marketing • SWOT for New Look • Our teamwork

  3. About New Look • Founded in 1969 • Has stores worldwide • Online store • Last year more than 355 million customers visited New Look • Has won several accolades over the years • Has many celebrity partnerships

  4. Role Introduction

  5. Customer • Demographics • Aged 9-35 • Teenagers, graduates, young people and families • C1 and C2 social groups • Mainly females • Why New Look? • Value fashion and a bargain • Up to trend fashion • Quality • Choice • Convenience

  6. Competitors Our competitors for the comparative shop were H&M and Miss Selfridge.

  7. Comparative shop Date undertaken : Thursday 13th October 2011Kings Gate shopping centre, Huddersfield

  8. Improved Brand Identity Merchandiser Designer Buyer Marketing manager

  9. Marketing • Online shopping: • All Products available online • Most visited fashion websites in the UK. • Mim online stores

  10. Marketing • Ways of marketing: • Blogs • Future Fab fashion • New Look Daily • Celebrity endorsements • Kimberly Walsh • Lilly Allen • Taylor Momsen • Girls Aloud • Luke Worall • Agyness Deyn • Alexa Chung.

  11. SWOT for New Look

  12. Our teamwork • Previous meeting dates : • 4th October 2011 • 13th October 2011 • 14th November 2011 • 28th November 2011 • 19th January 2012 • 26th January 2012 • 3rdFebruary 2012 • 16th February 2012

  13. References •Arcadia Group Limited. (n.d.) Miss Selfridge. [online] Available at: http://www.arcadiagroup.co.uk/about-us/our-brands/miss-selfridge [Accessed 26 November 2011] •Davies, M ''Hit or Miss'' (2011) Drapers, Oct 14th no. 14791617, p22-24 •Facebook.com (New Look page) – date accessed 17/2/12 •Fashionbuyer.blogspot.com (image) - date accessed 14/2/12 •Goworek, H. (2006) Careers in Fashion and Textiles. Oxford: Blackwell. •H&M. (n.d.) About H&M. [online] Available at: http://about.hm.com/content/hm/AboutSection/en/About.html [Accessed 26 November 2011] •New Look Group. (2011a) Our brand. [online] Available at: http://www.newlookgroup.com/newlook/en/aboutus/Whoweare/ourbrand [Accessed 12 December 2011] •New Look Group. (2011b) UK market leaders. [online] Available at: http://www.newlookgroup.com/newlook/en/aboutus/whereweare/ukmarketleaders [Accessed 21 November 2011] •New Look Group. (2011c) Who we are. [online] Available at: http://www.newlookgroup.com/newlook/en/aboutus/Whoweare [Accessed 21 November 2011] •New Look Group. (2011d) Ethical trading. [online] Available at: http://www.newlookgroup.com/newlook/en/sustainability/ethicaltrading [Accessed 10 December 2011] •New Look Group. (2011e) Our customer. [online] Available at: http://www.newlookgroup.com/newlook/en/aboutus/whoyouare/ourcustomer [Accessed 5 December 2011] •Next Careers (2011) Careers section (Buyer) - www.nextcareers.co.uk - date accessed Oct 2011 •Portas, M (2007) - How to Shop : with Mary, Queen of Shops (BBC Books, London)

  14. Thank you for your attention!

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