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Examples of Partnerships for a Digital Campus : Working with MSU Global

Examples of Partnerships for a Digital Campus : Working with MSU Global. Brendan Guenther – Michigan State University For Common Solutions Group – Winter 2014 Meeting. International Capacity Building Developing a Knowledge Platform.

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Examples of Partnerships for a Digital Campus : Working with MSU Global

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  1. Examples of Partnerships for a Digital Campus: Working with MSU Global Brendan Guenther – Michigan State University For Common Solutions Group – Winter 2014 Meeting

  2. International Capacity BuildingDeveloping a Knowledge Platform • Agricultural College – strong tradition of extension education • Mission increasingly involves work abroad • Cost heavy with travel expenses and reliance on U.S. experts • Challenge: create a knowledge platform that could be used by experts (within university and abroad in public and private sectors); Allow content to be linked to competencies developed by private-sector

  3. How did we do it? What result? • MSU - working with Creative Commons (part of a Hewlett OER Grant) to create Web 3.0 tools for OER Discoverability • Exposure of extended meta-data to search engines & harvesters • Creation of Drupal & Wordpress Modules for use by schools and NGOs • Result:  We produced some good open code, advanced the debate, but changed little.  Incentives to participate unable to overcome drag. Did lead to subsequent grants/projects.

  4. For-Profit PartnershipGaining marketing capacity • Bisk has capital for program development and marketing • MSU College of Business retains authority on curriculum and academic staffing • Broad advertising and marketing, full sales program with lead-development, and results-oriented enrollment marketing • Revenue sharing • Other colleges passed, only want successful masters programs, not high-scale. • Result:  Successful so far, generates enrollment and $, faculty are satisfied

  5. For-Profit Partnership - Go-To-Market Partner for Edutainment • Opportunity to tie an already developed MOOC into a marketing partnership with a major science-fiction entertainment product from traditional media.  • Online engagement for media channel; • Lifelong learning prospects for us; • Department had Online MA program, but this is a different audience • converting casual interest into revenue & deeper learning • Already developed the course and offered it to ~400 students

  6. Result of Edutainment Experiment • Retread LMS company - as MOOC provider, was go-between with media company • Course was anon-factor in strategic planning up until then, became fodder for Dean and Provost • Would have been a huge audience, but partnership collapsed at midnight-hour over conflicts re: faculty control of content. • Result:  Tension over academic vs. corporate values existed throughout, finally terminated the relationship.

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