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Jared: Sub-Sandwich Svengali Celebrating 10 years of taking it off & keeping it off

Jared: Sub-Sandwich Svengali Celebrating 10 years of taking it off & keeping it off. By: Jenny Melendres & Mark Cain. Jared Timeline. Heaviest weight = 425 pounds It all started in 1999 with an Indiana University newspaper article Became a part of pop culture

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Jared: Sub-Sandwich Svengali Celebrating 10 years of taking it off & keeping it off

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  1. Jared: Sub-Sandwich SvengaliCelebrating 10 years of taking it off & keeping it off By: Jenny Melendres & Mark Cain

  2. Jared Timeline • Heaviest weight = 425 pounds • It all started in 1999 with an Indiana University newspaper article • Became a part of pop culture • First Subway commercial in 2000 • 2001 began to spread the message nationally

  3. Jared Timeline • Carried the Olympic torch in 2002 • Did the coin-toss at the 2003 Fiesta Bowl • Became involved with various programs • Published a book in 2006 • Met President Bush in 2007 • Helped launch Subway Fresh Fit in 2007 • Celebrating 10th anniversary with 2008 ‘Tour de Pants’

  4. Jared’s Staying Power • Jared outlasted 4 ad agencies • He has appeared in more than 50 commercials (Subway sales have more than doubled to $8.2 billion) • He appeals to both men & women • Jared had highest recall & recognition rating in 2006

  5. Jared’s Staying Power cont. • Jared went of air in 2005, sales dropped 10% • Each time sales have gone down, Jared is brought back • Jared’s clean-cut image • According to a professor at Northwestern University, “You don't hear of Jared off using cocaine at a nightclub or something"

  6. Commercials • Jared campaign was initially concerned with health aspects • Moved to a different approach more focused on keeping it fresh • Currently trying to take Subway brand to the next level • Subway is emphasizing the benefits of their combomeals • Are you the next Jared?

  7. Sources • Adage.com - Subway Can't Stop Jonesing for Jared • Subwayfreshbuzz.com • Youtube.com • Goggle images

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