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Presented by: BRIAN K. KNOX Senior VP, Director Corporate Diversity Katz Media Group

Presented by: BRIAN K. KNOX Senior VP, Director Corporate Diversity Katz Media Group.

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Presented by: BRIAN K. KNOX Senior VP, Director Corporate Diversity Katz Media Group

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  1. Presented by: BRIAN K. KNOX Senior VP, Director Corporate Diversity Katz Media Group

  2. Mobile devices that have the ability to access the internet have all but closed the “digital divide”. 87% of African American and English-speaking Hispanics own cell phones, compared to 80% of non-Hispanic whites. African Americans and Hispanics use their mobile devices for numerous non-voice activities such as texting, posting pictures, listening to music, surfing the internet and accessing social networks. Minorities, specifically Blacks and Hispanics are the most active users of mobile devices to access the Internet and are heavy users of other mobile data and communication techniques afforded by mobile devices. This makes targeting this group a viable way for telecommunication - wireless - companies to increase bottom line profits. Source: Horrigan, John - Wireless Internet Usage. PEW Internet American Life Project, Cell phones and American Adults, May 2010

  3. 2007 2009 2007 2009 2007 2009 +42% +18% +14% Source: Horrigan, John - Wireless Internet Usage. PEW Internet American Life Project April 2009 [www.pewinternet.org/reports/2009/12-wireless internet - use.aspx]; Accessed Oct. 12, 2010; Page 18

  4. WHITE BLACK HISPANIC • 66% 51% 64% • 47% 34% 56% • 65% 46% 68% Have Desktop Computer Have Laptop Computer Broadband User Source: Horrigan, John - Wireless Internet Usage. PEW Internet American Life Project April 2009 [www.pewinternet.org/reports/2009/12-wireless internet - use.aspx] Accessed Oct. 12, 2010 Page 32

  5. 29% of African Americans use the Internet on their handheld on an average day (April 2009). • 19% of all Americans can make a similar claim (April 2009). +53% Source: Horrigan, John - Wireless Internet Usage. PEW Internet American Life Project April 2009 [www.pewinternet.org/reports/2009/12-wireless internet - use.aspx] Accessed Oct. 12, 2010; Page 4

  6. % of households with no land-line Source: National Center or Health Statistics

  7. % of increase from 2007 to 2009 Source: Horrigan, John - Wireless Internet Usage. PEW Internet American Life Project April 2009 [www.pewinternet.org/reports/2009/12-wireless internet - use.aspx]; Accessed Oct. 12, 2010; Page 19

  8. 48% of African Americans have at one time used their Mobile Device to Access the Internet for: • Information • E-mailing • Instant messaging • 32% of all Americans can make a similar claim +50% Source: Horrigan, John - Wireless Internet Usage. PEW Internet American Life Project April 2009 [www.pewinternet.org/reports/2009/12-wireless internet - use.aspx]; Accessed Oct. 12, 2010; Page 4

  9. % among those with cell phones or wireless-enabled laptops saying “very important” AFRICAN WHITE AMERICAN HISPANIC “I can stay in touch easily with other people”. “I have easy access to information online”. “I can share or post content online”. 47% 63% 59% 43% 53% 54% 16% 22% 24% Source: Horrigan, John - Wireless Internet Usage. PEW Internet American Life Project April 2009 [www.pewinternet.org/reports/2009/12-wireless internet - use.aspx]; Accessed Oct. 12, 2010; Page 11

  10. # of minutes per month by race Source:Nielsen Research April 2009-March 2010

  11. # of texts per month on average Source:Nielsen Research April 2009-March 2010

  12. Photo and Video Posting Via Cell Phones % of population that have used their cell phone to post a picture or video online *English-Speaking Source: www.Brichthand.com, Jacqueline Emish 7/18/2010

  13. Mobile Data Communications Activities % of those who have a cell phone or personal data assistant, who have done one of the listed activities on a typical day: WHITE BLACK HISPANIC Send and received Text Messg. Take a Picture Play a Game Send or Received email Access Internet Record a Video Play Music Instant Messaging Get a map or Directions Watch Video Percent who have done atleast one of these activities • 40% 47% 59% • 15% 22% 41% • 7% 12% 16% • 13% 16% 21% • 12% 21% 23% • 2% 7% 8% • 8% 22% 14% • 8% 23% 14% • 3% 4% 5% • 2% 3% 5% • 50% 58% 70% Source: Horrigan, John - Wireless Internet Usage. PEW Internet American Life Project April 2009 [www.pewinternet.org/reports/2009/12-wireless internet - use.aspx]; Accessed Oct. 12, 2010; Page 29

  14. About the Pew Study: • The April 2009 survey interviewed 2,253 adult Americans, including 561 who were interviewed on their cell. • The survey contained 1687 internet users • The survey contained 1818 respondents who are cell phone users • Hispanic respondents are English speaking Hispanics, the survey was conducted in English

  15. 2007 2009 2007 2009 2007 2009 +106% +57% +66% Source: Horrigan, John - Wireless Internet Usage. PEW Internet American Life Project April 2009 [www.pewinternet.org/reports/2009/12-wireless internet - use.aspx]Accessed Oct. 12, 2010 Page 18

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