Women Entrepreneur- Where is the difference……?

1. Women Entrepreneur-Where is the difference……?

2. Women are… Sensitive Conform authority Assertive, hard working Strong will power Men are…. Pragmatic Success oriented Persuasive Impulsive Practical and lured by commercial interests The difference…..

3. Entrepreneur Person who undertakes an enterprise with chances of profit or loss

4. Entrepreneurship • Entrepreneurship is a behavior rather than a personality trait • It is the process of creating something difficult with the assumption of risk and then finally accepting rewards of independence, satisfaction and profits.

5. "Entrepreneurship means the ability to set up and build something out of practically nothing; it is therefore an elementary human, creative act. In this regard, it should be made clear that an entire area of entrepreneurship has always given and continues to give great weight to the creative aspect of developing an entrepreneurial idea." Jeffry Timmons, Babson College, Massachusetts

6. The elements of success • a strong product or service • a solid financial plan and • a team • Entrepreneurs should …..

7. Entrepreneurial Competencies • Achievement- Initiative • Thinking and problem solving • Personal maturity • Directing and controlling

8. Some Facts • Women Constitute not only half of the World’s population but also sway the growth of the remaining half. • They produce half of the world’s food supply. • They account for 60% of the workforce. • Comprise only 10% of the world economy. • Own less than 1% of the real estate

9. Important qualities of a women Achievement orientation Will power + Perseverance + Emotional Stability =Effective entrepreneur Initiator Long term involvement Assertiveness Risk taker Mental ability

10. “Firstly, women are more sincere and more sincere and more caring. Secondly, they are more sensitive. Thirdly, they are not very commercial in their approach as compared to the male counterparts.” -Dr. Alok Sharma source- Times of India

11. Psychological studies have found that women are more willing to conform to authority and that men are more aggressive and more likely than women to have expectation of success. Source- Stephen P. Robbins Organizational Behavior

12. Some Women Entrepreneur…

13. Mahila Griha Udyog Lijjat Papad

14. Ritu Beri

15. Ekta Kapoor

16. Tarla Dalal

17. Deepti Bhatnagar

18. Gladrags

19. A profile of women entrepreneurs • Self – motivated • High on initiative • Focused • Determined • Innovative • Committed • Highly creative • Ability to deal with complex issues • Better understanding of customers and staff

20. Where are Women Entrepreneurs? • Five sub-sectors • retailing, services, garment, handicraft, food processing • Working from home • Low-income areas with single parent families • Rural areas

21. Driving forces • Urge to earn more / support family earnings / run a family • Need for flexi hours • Family background • Need to build a strong career • Social objective ( E.G. SEWA) • Need to establish own identity • To fulfill creative urge

22. Self Employment of Women & the New Economic Policy In view of the declining job opportunities, the challenge before the Indian economy is to create conducive environment for self-employment and entrepreneurial talent among individuals to work in increasingly productive & remunerative sectors of the economy.

23. Male VS Female Entrepreneurs – A Comparison “Women Entrepreneurs as research demonstrates may do things differently. As compared to male entrepreneurs, • women tend to work more in teams, • are less self-centered & • personal ego to them is less important than success of the organization or business idea they are pursuing.”

24. However, there is no difference in characteristics such as achievements, autonomy, aggression, independence & benevolence between female & male entrepreneurs.

25. Problems The underlying reasons are more related to • The social reality of Indian women which imposes certain socio-cultural role-models & stereotypes leading to a conditioning of people’s psyche.

26. Balancing home & Work: “ It is tough, but not impossible. It is important for women to realize that she needs to contribute something not just to the family, but also to oneself. A supportive family definitely does a great deal of good to your career.”

27. Barriers

29. Some ways women entrepreneurs can develop a critical support network: • Establish a board of advisers • Find mentors • Attend events and look for opportunities • Anticipate the need for information and resources • Seek out a network of peers

30. THANK YOU……