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Engaging for change is crucial for achieving sustainability and organizational success. Learn how to involve people effectively, create engagement and drive action for a greener future. Understand the importance of attitude and behavior alignment, value quality over quantity, and overcome barriers to change. Discover practical approaches, ways to recognize and reward engagement, and key strategies for effective communication. Empower individuals to drive change and create a positive impact on your community and organization.
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Engaging for change: The key to successLeanne DenbyPresident, ACTS andDirector of SustainabilityMacquarie UniversitySydney, Australia
Engagement provides an opportunity for people to provide input into the change you are trying to make. It is a two way learning experience, which brings a sense of ownership to those who are most important in reaching goals and objectives. It can be a long, time consuming process…..
The reality is… • SUSTAINABILITY is only achieved by changing the fundamental nature of our organisations • Our campuses might become GREENER without changing their nature but our organisations WILL NOT become sustainable. • WHAT DOES THIS MEAN??
Engaging people BUT WHY? • People are our greatest resource • Interact with the wider community • Engaged community Positive message! Well that’s the theory…
How do you know? • People are engaged when they: • Experience the ‘aha’ moment! • Feel empowered to take action • Feel confident there will be rewards in excess of the risk • The best thing is… those who are engaged are a great source of ideas, motivation, energy and action….they can sell the message for you to others
But… • Engaged individuals need: • supportive organisational structures • to feel secure that the • change is being adequately managed… • What do you think is meant by this?
Three approaches • Attitude = behaviour • EFS approach; change mindsets • Behaviour = attitude • CBSM approach; focus on actions • Value alignment
Important to consider • Is it better to have quantity or quality?? • Pros and cons • What are you trying to achieve? • Which approach when?
Things to know • Know your community • Identify barriers – or challenges • Look for commitment • Use opportunity • Make it enjoyable and accessible • Recognition and reward • What media? • Framing the message
Summary • People are key to success – treat them with respect they deserve! • Entice commitment • Make it fun – start simple • Understand your challenges and work with your opportunities • People need a platform to engage • It needn’t take a lot of time