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Handling media interviews

Handling media interviews. 2014. Aims of the session. Understanding broadcast media Preparing for the interview Dos and don’ts of the interview Practica l exercise. Understanding broadcast media.  Around 50% of stories covered in the media are the result of news releases

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Handling media interviews

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  1. Handling media interviews 2014

  2. Aims of the session • Understanding broadcast media • Preparing for the interview • Dos and don’ts of the interview • Practical exercise

  3. Understanding broadcast media •  Around 50% of stories covered in the media are the result of news releases • Interviews usually fall into the category of either promoting your good news story, or defending your organisation's reputation. You may also be called on as an expert to comment on specific issues.

  4. Types of interview • TV – Pre-recorded, live in studio, live on location, from a remote studio etc • Radio – Live or pre recorded, on the phone, in person or in the studio.

  5. Preparation It's vital you know several things before the interview is set up: • What programme is it for? • Who is the interviewee? • What is his or her principal interest in the story? • Who else is being interviewed? • What length interview is being sought? • Will it be live or recorded? and • When will it be broadcast?

  6. Key points • Decide on the three key points you want to get across in your interview • Talk it over with Katie or Suzanne, if possible • Re-read the press release (if one was sent) • You may get the chance to say more than your three points

  7. Appearance matters • Wear your St John Wales uniform or a branded t-shirt. • If that’s not possible, look tidy and professional. • Ceremonial uniform should only be worn in exceptional circumstances EG Remembrance Day parade. • Avoid checks and loud stripes. • Loud coloured clothing can also be a major distraction.

  8. Before you start Before the interview begins... • You will have memorised your three key points • Rehearsed • Asked the journalist if the interview is live or pre-recorded • Asked the journalist what their first question will be

  9. The interview You should appear • Truthful • Open and friendly • Concise, and • Confident

  10. Don’ts • Never say 'no comment'. To most people it is virtually an admission of guilt, or that you have no satisfactory answer to the question. • Never lose your temper • Avoid waffle. If you don't know the answer to a question it is usually best to say so. • Don’t look at the camera, look at the person asking the questions

  11. Summary • Don't immediately agree to an interview, always discuss with the PR team • Prepare the three main points you want to get across in your interview and rehearse • Find out if it’s live or pre-recorded • Ask what the first question will be • Look at the interviewer - NOT the camera, and • Always keep your cool!

  12. Your turn!

  13. Thank you Katie.chappelle@stjohnwales.org.uk @Katie_Chappelle 029 2044 9500 / 07584 701334

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