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Handling the media

Handling the media. Jim Coleman, The Open University. Prepare. Ask University to provide media training Key facts and data Network and get known University Media Relations Education journalists ALL, Speak to the Future, British Academy… Few, simple key messages Identify key audience.

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Handling the media

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  1. Handling the media Jim Coleman, The Open University

  2. Prepare • Ask University to provide media training • Key facts and data • Network and get known • University Media Relations • Education journalists • ALL, Speak to the Future, British Academy… • Few, simple key messages • Identify key audience

  3. Opportunities created • Reports – Languages: theState of the Nation • British Academy Languages Matter, Languages matter more and more, Talk the Talk • Campaigns: BBC, THE > Valuing the Year Abroad • Champions – Brian Cox, Alice Roberts and ?? • Dissemination and take-up are key

  4. Opportunities created • Local radio • European Day of Languages 2012 • day in studio, 12 stations, 1h38m – impact? • The Linguist • Press release – Richardson primary languages

  5. Richardson BERA paper • Katherine Richardson primary to secondary transition • http://www.dailymail.co.uk/news/article-2409473/Languages-education-Why-llessons-bore-young-pupils.html?ito=feeds-newsxml • http://www.express.co.uk/news/uk/426475/Children-criticise-language-lessons • http://www.yorkshirepost.co.uk/news/main-topics/education/ministers-urged-to-tackle-inequality-at-its-roots-1-6006765 • http://www.standard.co.uk/panewsfeeds/children-criticise-language-lessons-8795490.html • http://www.edp24.co.uk/news/education/trop_ennuyeux_did_boring_lessons_put_you_off_learning_languages_at_school_1_2363998 • http://www.theguardian.com/teacher-network/2013/sep/04/primary-language-learning-teaching-future not Richardson but general discussion

  6. Opportunities seized • Published stories • Daniel Boffey Guardian ‘down 13%’ error • Picked up in THE Editorial > lead letter, opening for longer treatment • Picked up by Salford VC blog, corrected • Press releases • Dissemination and take-up are key

  7. Opportunities seized • Media initiatives • TES CLIL and FLAME • Lu-Hai Liang Guardian freelance (HEFCE?) • British Academy & Guardian Education in-depth report September 2013

  8. Impact mixed • High, targeted audience: Valuing the Year Abroad • Low, general public: British Council report on British holidaymakers 14 August 2013 • Lanvers, U. & Coleman, J. A. (in press). The UK language learning crisis in the public media: a critical analysis. Language Learning Journal. • Necessary to look outwards

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