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Case Study 8. International Management. Moto: Coming to America. Chris Allan Sian Hughes Samantha Kempthorne Emily McIntyre. Definition of Topic. Cultural Communication Internationalism Noise Intercultural Negotiation National Culture Globalisation Decision-Making Process.
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Case Study 8 International Management Moto: Coming to America Chris Allan Sian Hughes Samantha Kempthorne Emily McIntyre
Definition of Topic • Cultural Communication • Internationalism • Noise • Intercultural Negotiation • National Culture • Globalisation • Decision-Making Process
QUESTION 1What was Moto’s purpose & agenda for the first meeting with Crowell? How does he try to implement his agenda? • Contact • Building Trust • Gift giving • Building Relationships • Taking Negotiation to Next Step • Being Ambassador for KKD
QUESTION 2What happened to introduce noise into the communication from Moto to Crowell, and vice versa? Noise is defined as anything that serves to undermine the communication of the intended meaning.
Elements of Noise from Case Study Noise transmitted from Crowell to Moto. • Introduction • Business card • Boasting • Interrupting Moto • First Name basis Noise transmitted from Moto to Crowell. • Introduction • Business card • Speech and Reflection • Language barrier
QUESTION 3What was the significance of the dolls? What went wrong? • Unique cultural gift & kind gesture • Relationship Building • Symbolism • Cultural differences & cause for controversy • Common ground for courtesy • Example of differences in Japanese and American business
QUESTION 4Why did Crowell’s remarks about Allmack threaten a loss of face from Moto’s perspective? • Relationship building vs. Status building • Humiliation • Threat of loss of face • American efficiency vs. Japanese negiotiations • Implications
QUESTION 5How did Moto feel about Kubushevsky’s behaviour early on? How did their relationship change? • Initially, George was amiable & polite, but not interested in forming deeper relationship. • During their first drinking session, George & Moto opened up to each other. • Created mutual respect • Formed more intimate bond • Moto felt comfortable with George & thankful for his friendship & valuable lessons.
George & Moto’s Relationship Polite, Business-like Awkward, One-sided Friendly, Trusting, Respectful
CONCLUSION • Ideal intercultural communication • Careful Encoding • Selective Transmission • Careful Decoding of Feedback • Follow-up Actions • Applied to Case Study • Managers must be aware of how culture is reflected in communication • Be culturally sensitive to avoid miscommunications. • Adjust own communication style to convey messages successfully to a receiver.