Diffusion of Innovations

1. Diffusion of Innovations iPads in the Education by Kristy Burrough Picture taken from http://staff.bbhcsd.org/kolism/2011/01/08/the-debate-over-ipads-in-education/

2. iPads in Education The Need Picture taken from http://www.wired.com/gadgetlab/2010/04/ipad-textbooks/

3. iPads in Education • Digital Textbooks • Available Educational Apps • “Green Initiatives” • Portability • 21st Century Skills

4. iPads in Education Research Picture taken from http://blog.learnboost.com/blog/how-to-go-1-to-1-ipads-for-education/

5. iPads in Education Development of the iPad began with: • Newton MessagePad 100 • PenLite • MessagePad 2100 • iPhone • iPad • iPad 2

6. iPads in Education Development Picture taken from https://edutechdebate.org/tablet-computers-in-education/assessing-the-impact-of-ipads-on-education-one-year-later/

7. iPads in Education Problems: • Original iPad • Speed • No Camera • Battery Life • iPad 2 • Mediocre Camera • Battery Life • Market • Education • Business • Healthcare • Travel

8. iPads in Education Commercialization Picture taken from http://ndsuipads.wordpress.com/

9. iPads in Education

10. iPads in Education Timeline Picture taken from http://www.adelaidenow.com.au/news/south-australia/ilearn-by-ipad-say-students/story-e6frea83-1225954828072

11. iPads in Education Knowledge Stage

12. iPads in Education Persuasion Stage

13. iPads in Education Decision Stage

14. iPads in Education Implementation Stage

15. iPads in Education Confirmation Stage

16. iPads in Education Mass Media Social Media Wireless Carriers Announcement Events Communication Channels

17. iPads in Education S-Curve Picture taken from http://www.macdaddynews.com/2010/04/17/minnesota-school-buys-hundreds-of-ipads-for-students-and-staff/

18. iPads in Education Categories of Adopters • Innovators (venturesome) – “Their interest in new ideas leads them out of a local circle of peer networks and into more cosmopolite social relationships” (Rogers, 2003, pg. 282). • Early Adopters (respect) – “Are a more integrated part of the local social system than are innovators” (pg. 283). • Early Majority (deliberate) – “Adopt new ideas just before the average member of a system” (pg. 283). • Late Majority (skeptical) – “Adopt new ideas just after the average member of a system” (pg. 284). • Laggards (traditional) – “The last in a social system to adopt an innovation” (pg. 284).

19. S-Curve Laggards Late Majority Early Adopters Innovators Information taken from http://ipod.about.com/od/ipadmodelsandterms/f/ipad-sales-to-date.htm

20. iPads in Education Key Innovators and Early Adopters Picture taken from http://www.wiu.edu/news/newsrelease.php?release_id=8594

21. iPads in Education • Key Innovators • Teachers or administrators who enjoy trying out new technologies. These are the ones when a new technology comes out they have to try it. • Early Adopters • Those teachers or administrators who generally follow behind those innovators. These are the ones who see someone using a technology and have to try it.

22. iPads in Education Persuasion Strategies Picture taken from http://yourhub.denverpost.com/denver/visual-persuasion-an-adobe-cs5-training-firm-announces/5u9Xd1zx4BsmiN9XbSUfYL-ugc

23. iPads in Education • Persuasion Strategies for Innovators and Early Adopters • They will be shown the advantages of using an iPad in the classroom. • They will be shown the compatibilities of using an iPad in comparison to a computer or text book. • The ease of use will be demonstrated. • The teachers and administrators will be allowed to try an iPad. • We will discuss other similar districts that are using iPads in the classroom.

24. iPads in Education Key Laggards Picture taken from http://blogs.scb.rit.edu/jangelis/2010/09/15/what-does-technology-ubiquity-mean-for-your-company/

25. iPads in Education • Key Laggards • Those teachers or administrators who have resisted technology. • Persuasion Strategies • They must be shown there is a true advantage to using the iPad in the classroom. • They must be shown how easy they are to use and update. • They must be able to try the iPad for a set amount of time. • If they observe others using them they may perceive a need.

26. iPads in Education Perceived Attributes Picture taken from http://www.maccessories.biz/product/isound-stand-for-ipad

27. iPads in Education • Perceived Attributes: • More compact for students • Ability to update textbooks more often • Cost savings • “Green Initiative” • Apps available for education • Ability to view videos embedded in the text

28. iPads in Education Justification

29. iPads in Education • The decentralized diffusion system will be used • Horizontal Networks between teachers • Innovations created by a few leaders within schools • May be re-invented by other teachers

30. iPads in Education Key Change Agents

31. iPads in Education • Key Change Agents • Administrators • Educational Technologists • Tech Savvy Teachers • Roles • To develop a need – Teacher and Student Benefits • To establish an information exchange - Departmental • To diagnose problems • To create an intent to change • To translate intentions into actions • To stabilize the adoption and prevent discontinuance • To achieve a terminal relationship

32. iPads in Education • Critical Mass • Achieved when 10-20% adoption is met. • Achieving Critical Mass • The innovation will be introduced to departments who have members that are innovative when adopting technology.

33. “Education is not the filling of the pail but the lighting of a fire.” --William Butler Yeats

34. References http://en.wikipedia.org/wiki/IPad http://www.apple.com/education/ipad/ Rogers Book