FlipSide Promotional Video

1. FlipSide Promotional Video By Johnathan Aldrich

2. Goals • To create a video that appeals to the correct target audience. • To tailor the video to be suitable to be used on the internet and for public display. • To make a Promotional that sells the business to potential customers. • The video must also be produced to a high quality standard and be visually interesting.

3. Target audience • Young Students • 18 – 25 • Male/Female • Mature • Middle Class (including lower and upper) • People local to Coventry (or close by e.g. Birmingham) • Passionate Musicians • A mixed range of musicians • Musicians who are looking to build a reputation/Career • Musicians who are keen to learn

4. Selling Points • Professionally trained and experienced staff • Advanced recording equipment's and sound facilities • Relaxed and professional creative environment • Contacts/Opportunities • Professionally designed sound room • Courses/training for young students • Worked with numerous signed bands

5. Idea 1 • House style Red White and Black. • Motion Graphics featuring logo./Fast Heavy music • Fast Paced editing cut to the beat of the music • Presenter outside the studio introducing the viewers. • Shot of the location • Brief montage of bands performing and staff working • Split screens • Titles/Voice over • Interviews/Vox pops • Graphics on screen with voice over (prices) • Motion Graphics featuring logo./Acoustic music photograph montage • Motion Graphics featuring website, contact details and additional information

8. Idea 2 • House style Red White and Black. • Motion Graphics featuring logo./Slow acoustic music • Slow Paced editing/Video transitions • Voice over introducing the location • Shot of the location • Split screens (Interviews/Cutaways) • Titles/Voice over • Interviews/Vox pops • Graphics on screen with voice over (prices) • Motion Graphics featuring logo./Acoustic music photograph montage • Motion Graphics featuring website, contact details and additional information

9. Questions