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A Population Management Sim Gabby Dizon FlipSide Games

A Population Management Sim Gabby Dizon FlipSide Games. Population: 90M (12 th worldwide) Per-capita GDP: US $2,150 (2007) 29.5M living below $1.35/day Population growth rate – 2.3% (HUGE) Key issue: Managing population to raise overall economic growth. About the Philippines.

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A Population Management Sim Gabby Dizon FlipSide Games

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  1. A Population Management Sim Gabby Dizon FlipSide Games

  2. Population: 90M (12th worldwide) Per-capita GDP: US $2,150 (2007) 29.5M living below $1.35/day Population growth rate – 2.3% (HUGE) Key issue: Managing population to raise overall economic growth About the Philippines

  3. About the PCPD • Philippine Center for Population Development • Non-profit foundation concerned with population management in the Philippines • Provides grant to policy research and action programs promoting linkage between population and development

  4. Project Development • In 2008, PCPD contacted FlipSide Games to submit a proposal for development of a population development game • Goal: Education the Filipino public (especially youth) of the effects of population growth on economic development

  5. Why Make a Game? • Easy way to target youth demoraphic • Instill key population development concepts without “preaching” • Huge potential to spread virally

  6. Project Development • Total grant amount: Php1.795M (~USD $35,000) including grantee counterpart • Flash-based city simulation game similar to SimCity mechanics • Modeled after actual Philippine city data of population rate, % growth and economy

  7. Project Execution • Release the game free to play targeting 12-29 year old demographic • Create awareness of the game with marketing and PR campaign • Capture database of players to be used for further population development studies • Insert SimPop in schools during Social Studies classes about population development • Ultimately raise awareness of population development concerns among ordinary Filipinos

  8. Project Execution • Project launch: June 2009 (start of Philippine school year) to last 1 year • Seek additional revenue in the form of in-game advertisements • Dual purpose: Use additional funds for game operations/upgrades and provide the PCPD with additional funds to implement more grants

  9. SimPop Screenshot

  10. Maybe, just maybe… • If SimPop can make even the slightest dent in the Philippines’ growth rate, the game will have done some good in this world!

  11. Thank You! • Gabby Dizon • gabby@flipsidegames.net • www.flipsidegames.net • www.simpop.ph

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