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“A B EST P RACTICE ”: I NTERESTING E VENTS

“A B EST P RACTICE ”: I NTERESTING E VENTS. Presented by Katherine Chan ‘06, Philadelphia/New Jersey Shore. Overview. CHS’s Primary Objective Event Goals Planning Process Examples of Philadelphia/New Jersey Shore Events Action Plan. CHS’s Primary Objective: The Summit.

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“A B EST P RACTICE ”: I NTERESTING E VENTS

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  1. “A BEST PRACTICE”: INTERESTING EVENTS Presented by Katherine Chan ‘06, Philadelphia/New Jersey Shore

  2. Overview • CHS’s Primary Objective • Event Goals • Planning Process • Examples of Philadelphia/New Jersey Shore Events • Action Plan

  3. CHS’s Primary Objective: The Summit “To promote a symbiotic relationship between alumni and the School of Hotel Administration, promote a spirit of fellowship among alumni, and increase both professional and social ties.”

  4. CHS Events: Paths to the Top • Allow alumni to discover their area • Established locals • Relocations • Provide a way to meet • New friends • Maintain friendships

  5. CHS Events: Paths to the Top • Help maintain a lifelong connection to the university • Interact with alumni from all years • Learn about the new initiatives on campus • Meet SHA faculty and staff • Serve as a learning tool • Professional development • Personal development

  6. Planning Process: The Foundation To plan a successful event make the best use of resources available to you: • Local Resources • Culture • Attractions • Chapter Members • Interests • Knowledge • Potential Hosting Opportunities

  7. Planning Process: Also Consider • What is the general category of the event? • Social • Educational • Special • Blended Event • How does this event compliment past and future planned events? • What is the scale of this event and how much planning is involved?

  8. Event Examples • Reading Terminal Market Food Tour • Phillies Skybox Event • Off to the Races: The Future of Pennsylvania’s Gaming Industry

  9. Reading Terminal Market Food Tour

  10. Reading Terminal Market Food Tour Food-writer led walking tour • Foundation • Located within a historic foodie attraction • Celebrated local food favorites • Scale: Small – time for mingling beforehand and afterwards, built in event that required little planning

  11. Phillies Skybox Event

  12. Phillies: Skybox Event Baseball game in a private skybox with catered food and beverage • Foundation: • Alumni ownership connection • Brief educational component with ARAMARK • Cheered on local sports team • Scale: • Recurring event • Food and beverage provided allowed people to mingle before the game

  13. Off to the Races: The Future of Pennsylvania’s Gaming Industry

  14. Off to the Races: The Future of Pennsylvania’s Gaming Industry Panel discussion, horse racing, sports bar reception, and facility tour • Foundation: • Alumni connection to host event • Exciting changes in real-time gaming laws • Interests: • Educational event • Gaming industry • Scale: Larger – attendance from through region

  15. Action Plan • Identify unique elements of your local area to brainstorm event ideas • Request updated chapter membership list and note possible event venues • Informally survey event attendees to come up with new ideas

  16. Conclusion • Thank you • Questions? • Contact Information: • Katherine Chan • kchan@pinnacle-advisory.com • Work: (215) 579-1804 • Cell: (908) 872-8651

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