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Alpine Pearls

Sustainable Tourism Networking in Europe. Alpine Pearls. Karmen Mentil ÖAR Regionalberatung GmbH mentil@oear.at. Sustainable Tourism Networking in Europe. Alpine Pearls. www.alpine-pearls.com. Main A chievements :

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Alpine Pearls

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  1. Sustainable Tourism Networking in Europe Alpine Pearls KarmenMentil ÖAR Regionalberatung GmbH mentil@oear.at

  2. Sustainable Tourism Networking in Europe Alpine Pearls www.alpine-pearls.com • MainAchievements: • Alpine Pearls promotes and communicates sustainable tourism with environmentally-friendly mobility. The association’s 28 members profit from the professional communication activities and shared experiences • Alpine Pearls has successfully formed a strong European tourism brand for eco-holidays. • Members: • 28 tourism municipalities • Direct contact or involvement with the businesses, cooperation activities with partners like KTM (for E-Bikes), OEBB and DB (for train services), and other industry partners.

  3. Sustainable Tourism Networking in Europe Alpine Pearls www.alpine-pearls.com • Appliedtools : • Training: workshops, study visits, manuals, etc • Certification and monitoring: criteria control via external control body • Marketing: image campaigns, media work, PR, internet incl. campaigns and social media • Challenges: • Improving quality standards and tourism offer of soft mobility in our pearls • Building-up of intense cooperation with railway and bus companies • Multiplying the idea by tourism product development with the hotels and enterprises in the pearls

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