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Development of Mobile Phone Based Services for Citizens in Tartu Tartu 31 March 2006

Development of Mobile Phone Based Services for Citizens in Tartu Tartu 31 March 2006. Mobile penetration exceeds Internet penetration. More people can use m-services than e-services. Rain Rannu, Mobi Solutions. Computers are tied to a place, mobile devices are always with the user.

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Development of Mobile Phone Based Services for Citizens in Tartu Tartu 31 March 2006

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  1. Development of Mobile Phone Based Services for Citizens in Tartu Tartu 31 March 2006

  2. Mobile penetration exceeds Internet penetration More people can use m-services than e-services Rain Rannu, Mobi Solutions

  3. Computers are tied to a place, mobile devices are always with the user M-services can be used from more places than e-services Rain Rannu, Mobi Solutions

  4. M-governance is not a replacement for e-governance It just adds value to places where “e” does not reach Rain Rannu, Mobi Solutions

  5. Technology adoption lifecycle Main market Early market Technologyenthusiasts Pragmatics Visionaries Technologyhostile Conservatives Source: Geoffrey Moore Crossing the Chasm

  6. Mobile technologies Voice SMS WAP 3G Technologyenthusiasts Pragmatics Visionaries Technologyhaters Conservatives

  7. 2004 mTartu project is launched

  8. Mobile services in Tartu • Mobile parking • Since 2000 • About 50% of parking payments in Tartu made with mobile • Mobile bus ticketing • Since 2002 • M-payments • In taxis, shops, etc. Since 2003 Rain Rannu, Mobi Solutions

  9. M-teacher • Making parent-teacher communication more effective by SMS • Pilot in 2 schools in 2005 • Live in all Tartu schools since 2006 Rain Rannu, Mobi Solutions

  10. M-neigbourhood watch • Making easier for police to contact people with “watchful eyes”: taxi drivers, bus drivers, security companies, neigbourwood watch activists • Pilot since Jan 2005 Rain Rannu, Mobi Solutions

  11. M-library • Alerts when requested books become available • Pilot phase since Feb 2005 • Additional services in pilot phase • reminders on returning books, etc. Rain Rannu, Mobi Solutions

  12. Tartu City short number 1789 You see a dark streetlight? Full trash- can? Broken park-bench? Hole in the pavement? Call us! E-mail us! SMS us! 1789

  13. Phone calls, e-mails and SMS-s: • collected by the operator (or answering machine) • forwarded to appropriate utility companies Rain Rannu, Mobi Solutions

  14. M-city success model • Start with a study of: • available technologies • best practices around the world • needs of a particular city • Conduct small-scale pilot projects of several services • Proceed with full-scale implementation of successful pilots Rain Rannu, Mobi Solutions

  15. In development • 2-3 new m-services expected this year • M-hospital (registration and reminders) • Crisis alert by SMS • SMS-services connected to city document management • Tourist services (photo by MMS-email, voice guide development; etc)

  16. Thank you! Contact Rain Rannu rain.rannu@mobisolutions.com +372 52 81 576 www.mobisolutions.com Rain Rannu, Mobi Solutions

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