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Direct Mail, Email, Web Integration

Delivering Measurable Results. Direct Mail, Email, Web Integration. S pecial Offer on the last slide!. Marketing Techniques to Increase Response & Revenue. 719.636.1303 | www.TMRdirect.com. Delivering Measurable Results. Today’s Challenges.

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Direct Mail, Email, Web Integration

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  1. Delivering Measurable Results Direct Mail, Email, Web Integration Special Offer on the last slide! Marketing Techniques to Increase Response & Revenue 719.636.1303| www.TMRdirect.com

  2. Delivering Measurable Results Today’s Challenges • Increased need to stay in touch with clients, but at lower cost • Declining response rates • Moving people from mail to the web (email) Marketing Techniques to Increase Response & Revenue 719.636.1303| www.TMRdirect.com

  3. Delivering Measurable Results Solution #1 • Email touches instead of Mail touches • Challenge: You have a large mailing list with very few emails attached to the file Marketing Techniques to Increase Response & Revenue 719.636.1303| www.TMRdirect.com

  4. Delivering Measurable Results Solution #2: pURLs • Use pURLs (personalized URLs) • http://www.mytmrdirect.com/spencer.powell Marketing Techniques to Increase Response & Revenue 719.636.1303| www.TMRdirect.com

  5. Delivering Measurable Results Solution #2: pURLs • Our example pURL was set up to show non-profit organizations how pURLs benefit their mail programs, but pURLs can be set up to increase the effectiveness of any direct mail campaign. It is simply a response tool allowing prospects to convert into leads. Marketing Techniques to Increase Response & Revenue 719.636.1303| www.TMRdirect.com

  6. Delivering Measurable Results pURL • A simple one-page website or “landing page” • The website is pre-populated with information unique to the visitor, such as their contact information • Makes it easy for the prospect to respond Marketing Techniques to Increase Response & Revenue 719.636.1303| www.TMRdirect.com

  7. Delivering Measurable Results pURL • Descending levels of involvement • Example: • “Request a Quote” • “Free 60 minute Consultation” • “Sign up for our Newsletter” • Goal of the Campaign: Capture Email • Each level of involvement requires an email Marketing Techniques to Increase Response & Revenue 719.636.1303| www.TMRdirect.com

  8. Delivering Measurable Results The Old Model Marketing Techniques to Increase Response & Revenue 719.636.1303| www.TMRdirect.com

  9. Delivering Measurable Results The New Model: pURL Marketing Techniques to Increase Response & Revenue 719.636.1303| www.TMRdirect.com

  10. Delivering Measurable Results Today’s Challenges: Prospects Lost/Distracted on Website • How many clicks does it take to contact you? Is it easy? Do you have clear calls to action? • Prospects get lost or distracted after they land on your home page and don’t end up contacting you Marketing Techniques to Increase Response & Revenue 719.636.1303| www.TMRdirect.com

  11. Delivering Measurable Results Today’s Challenges: Prospects Lost/Distracted on Website • Did the prospect come from a specific campaign? How do you know if they land on your home page? • No specific campaign art and messaging • Can’t tie prospect back to campaign Marketing Techniques to Increase Response & Revenue 719.636.1303| www.TMRdirect.com

  12. Delivering Measurable Results pURL pURL carries through on Direct Mail design theme and copy -42% of DM respondents prefer to respond online -Improved response rates,--best tracking mechanism -real time tracking, see who starts, but may not finish -gather more data or survey prospect pURL can provide more value-added content specific to the campaign pURL provides Quick contact form Marketing Techniques to Increase Response & Revenue 719.636.1303| www.TMRdirect.com

  13. Delivering Measurable Results Benefits of a pURL • 42% of DM respondents prefer to respond online • Improved response rates • Best tracking mechanism • Real time tracking • What pages did the prospect go to? • Did they start to fill out the form, but stop? • Gather more data or survey prospect Marketing Techniques to Increase Response & Revenue 719.636.1303| www.TMRdirect.com

  14. Delivering Measurable Results Benefits of a pURL • pURL carries through on Direct Mail design theme and copy • pURL can provide more value-added content specific to the campaign • pURL provides quick contact form – easy for prospect to respond Marketing Techniques to Increase Response & Revenue 719.636.1303| www.TMRdirect.com

  15. Delivering Measurable Results pURLs • pURLs are just another response tool for direct mail, but they tend to increase response rates • pURLs allow you to track exact results in real time • pURLs can incorporate the power of video as well as additional text that cannot be included on the mail piece Marketing Techniques to Increase Response & Revenue 719.636.1303| www.TMRdirect.com

  16. Delivering Measurable Results Special Offer We hope you found this information useful! Just for downloading our presentation, we have a special offer for you! Click Here Marketing Techniques to Increase Response & Revenue 719.636.1303| www.TMRdirect.com

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