1 / 12

Measuring the Economic Importance of the Meetings Industry

Measuring the Economic Importance of the Meetings Industry. Developing a Tourism Satellite Account Extension. Why do we need this project?. We do make a sizable contribution to economies But we simply cannot quantify it accurately And is officially recognised Data collection has huge gaps

kera
Download Presentation

Measuring the Economic Importance of the Meetings Industry

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Measuring the Economic Importance of the Meetings Industry Developing a Tourism Satellite Account Extension

  2. Why do we need this project? • We do make a sizable contribution to economies • But we simply cannot quantify it accurately • And is officially recognised • Data collection has huge gaps • Misleading, inconsistent • But not all bad • Some countries are collecting data regularly • We are not starting from zero!

  3. Why do we need to measure industry precisely? • The way to acquire regonition / respect for the Industry • Without it the Meetings Industry will be ‘poor relation’ • Not considered a mainstream economic driver • This is the reason why: • ICCA, MPI, RTE working with the UNWTO • Backed by other leading national / international industry associations

  4. Tourism Satellite Accounting or TSA • Recommending a form of TSA • Already an officially accepted measurement framework • Meets strict international criteria • Collating data in the same way with same definitions

  5. What does this mean for me?When will it be delivered? • Slow burn • The Industry will have to be patient • Already been working on this for more than three years • Report has been published • But now needs everyone to get behind the initiative

  6. Where can I get the report? • Two versions • Detailed comprehensive report • Summary document… (for those that do not have time to read the whole report!) • Download from partners websites: www.mpiweb.org www.icca.org www.reedtravelexhibitions.com www.eibtm.com

  7. Who will collect the data? • Government agencies • As part of the national statistics collation • But, again, they will need everyone’s help • 150 UNWTO member states • But also need to involve all countries • Mature and emerging markets

  8. Using the same words and definitions (wherever you are in the world) • Report recommendations include: • Meetings Industry – attracts considerable support • Meetings aims – motivate participants to conduct business, share ideas, learn, network and discuss • Meeting size – Minimum of 10 participants • Meeting venue – venue where there is a payment • Meeting duration – half day (4 hours) or more

  9. Next steps • Work on what data needs to be collated • But initiative now part of major communications campaign • Needs to be the subject of industry forums at all levels • Partners will welcome feedback

  10. Steering group • Christian Mutschlechner, Immediate Past President, ICCA • Didier Scaillet, Director of European Operations and Global Development, MPI • Geoffrey Lipman, Assistant Secretary-General, UNWTO • Antonio Massieu, Head of the UNWTO Department of Statistics and Economic Measurement of Tourism • Carlos Romero, Executive Director, Affiliate Members, UNWTO • Tom Nutley, Chairman, Reed Travel Exhibitions • They need your feedback! Either directly through them or via the Joint Meetings Industry Council

  11. Steering group email • Or contact the Group • Jane Larcombe info@meetings-measurement.com

  12. The future is yours BUT ONLY IF WE WORK TOGETHER

More Related