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Mississippi Department of Mental Health

Mississippi Department of Mental Health. “What a Difference a Friend Makes in Mississippi”. DMH Anti-Stigma Campaign. The Mississippi Department of Mental Health (DMH) is partnering with the Substance Abuse and Mental Health Services Administration to launch a statewide Anti-Stigma Campaign.

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Mississippi Department of Mental Health

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  1. Mississippi Department of Mental Health “What a Difference a Friend Makes in Mississippi”

  2. DMH Anti-Stigma Campaign • The Mississippi Department of Mental Health (DMH) is partnering with the Substance Abuse and Mental Health Services Administration to launch a statewide Anti-Stigma Campaign.

  3. Anti-Stigma Campaign • In order to have a successful campaign, DMH formed a committee with 40 representatives from DMH facilities, Community Mental Health Centers, mental health associations, hospitals and other organizations statewide.

  4. Anti-Stigma Committee • Statewide Committee Members formed small regional teams in different areas of the state. • Each team is comprised of 8-15 members, making it a total of more than 100 representatives statewide working to spread the campaign’s message.

  5. Mississippi Kick-off • The Mississippi Anti-Stigma Committee held a press conference for the launch of the campaign in May 2007. • More than 80 people attended the press conference along with television, radio and newspaper representatives.

  6. Localizing PSAs • Mississippi decided to create two local PSAs to distribute statewide in conjunction with SAMHSA/Ad Council PSAs. • Television voiceovers were used for radio PSAs. • PSAs are shown during presentations.

  7. Working with the Media • Created a letter to the editor from the Executive Director of DMH. • Participated in more than 25 television and radio interviews since kickoff. • More than 70 newspaper and newsletter articles have been published.

  8. Working With Partners • Partnering with NAMI for In Your Own Voice. • Partnering with MHA for Mind Jazz. • Partnering with organizations such as Chamber of Commerce. • Partnering with schools and colleges. • Partnering with businesses for sponsorship opportunities. • Have partners add info to their Web site.

  9. Working with Schools • Give presentations and distribute brochures. Examples: freshmen orientation, chapel, psychology classes. • Articles in high school and college newspapers. • Partner with seniors for senior projects.

  10. Reaching Target Audience • Participate in Town Hall meetings. • Partner with organizations for anti-stigma and art fairs with African-American colleges in MS during 2008. • Create a MySpace page for the campaign in Mississippi. • Identifying a celebrity spokesperson.

  11. Results of Stigma • Many people do not seek treatment because of stigma and the fear of family members and friends not accepting them. • Lack of treatment for mental illness, isolation, and other factors can result in suicide. • Suicide is the 2nd leading cause of death among 10-24 year olds in Mississippi.

  12. Combining Resources • DMH is combining resources and discussing youth suicide prevention in relation to stigma at colleges statewide. • DMH found speakers who can present their personal story and relate to the target audience.

  13. For More Information • Contact: Wendy D. Bailey Director of Public Information Mississippi Department of Mental Health 601-359-1288 wendy.bailey@dmh.state.ms.us.

  14. "Friendship is the only cement that will ever hold the world together“ - Woodrow Wilson

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