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Site Makeover

Site Makeover. You can find out a lot just by looking at the Web page in the browser. Potential Problems. Having a (usually pointless) Flash intro on your site Embedding much of the text on your site into images, rather than relying on readable text

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Site Makeover

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  1. Site Makeover You can find out a lot just by looking at the Web page in the browser

  2. Potential Problems • Having a (usually pointless) Flash intro on your site • Embedding much of the text on your site into images, rather than relying on readable text • Banking on flashy visuals to hide the fact that your site is light on content • Using the wrong keywords

  3. Solutions • Kill the flash intro on your site • Replacing images with real text • Look at the HTML for the page and then see if you can find the actual words in the text

  4. SEO Basics • Using more keywords, search engines have a bias for content, for text they can read • the more text — with the right keywords — the better • Where keywords are placed and what they look like are also important • Search engines use position and format as clues to relevance

  5. More on Keywords • Use particularly important keywords — those that people are using to search for your products and services — near the top of the page • Place keywords into <H> (heading) tags • Use bold and italic keywords; search engines take note of this • Put keywords into bulleted lists; search engines also take note of this • Use keywords multiple times on a page

  6. Index Shimdex, getting yours indexed • Keywords in links are a powerful way to tell a search engine what your site is about. • Having a popular website linking to yours is a way to get indexed in the engines

  7. SEO Strategy • Don’t rely on your Web designer to manage your SEO project • PPC ads on the page • Bold words on the page • Bold words in the links (page titles). • Complete phrases on the page

  8. Targeted Keywords • Go local. One common strategy is, of course, to focus on local keywords. If you’re a real estate agent, don’t target real estate. Instead, target real estate in your area: san diegorealtor, chicagoreal estate, dallashomes for sale, and so on • Focus on more specialized search terms. A realtor might target traffic on keywords related to commercial real estate, or condos, for instance • Incorporate spelling mistakes. Some realtors target the very common misspelling realatoror reality

  9. Search Tail

  10. SEO Variables • Keywords • Content • Page optimization • Submissions • Links • Time

  11. Plan of Attack • Do a keyword analysis • Create readable pages • Create keywordedpages • Register with the search systems • Let the search systems know where those pages are • Get the search systems to include the pages in their indexes and directories • Get other sites to link to your site

  12. More to do • Register with other places • Register with the shopping indexes • Use Pay Per Click. • Create large amounts of content • Go after links in a big way

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