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Turning Advocates into Investors. Chantel Dunham Director of Development UGA Libraries. Library = Not Sexy. UGA’s main focus is major gifts No official friends group as all donors are friends/ advocates!. Define what makes your library special. Services Core collection strengths
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Turning Advocates into Investors Chantel Dunham Director of Development UGA Libraries
Library = Not Sexy
UGA’s main focus is major gifts • No official friends group as all donors are friends/ advocates!
Define what makes your library special • Services • Core collection strengths • Expert help • Spectacular treasures
Investors give in many different ways • Raise/give money • Get/give in-kind gifts • Sponsor events • Share talents • Political/affluence • Connectors • Social hosts/hostesses • Infiltration opportunities